Each Thursday at 11 a.m. EDT, marketers from around the world
join the ExactTarget
Nexus partner ecosystem on Twitter for a conversation
about trends and campaign ideas across the interactive marketing
industry. We call the virtual coffee chat the Nexus Café.
Our guest for a recent #NexusCafe chat
was Joanna Milliken, Director Product Management for
ExactTarget Email. Joanna was one of ExactTarget's first
employees and has contributed to building the organization and has
served many roles throughout her tenure. She is passionate about
email marketing and working with clients. In the chat...
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The
ExactTarget Nexus team invites you to participate in our #NexusCafe
Twitter chat this Thursday and every Thursday from 11 a.m. -
12 p.m. ET, where we discuss emerging topics and trends from across
the interactive marketing world. The virtual coffee chat is hosted
directly on Twitter, hosted by @ETNexus. Follow the #NexusCafe hashtag
and be sure and add the hashtag to your tweet to participate. The
person with the best tweets wins a Starbucks gift card!
We're excited to host Joanna
Millikin, director product management for ExactTarget Email, on
this week's #NexusCafe chat. Joanna was one...
Read More »
The ExactTarget Nexus team invites you to participate in our
#NexusCafe Twitter chat this Thursday and every Thursday from
11am-12pm ET, where we discuss emerging topics and trends from
across the interactive marketing world. The virtual coffee chat is
hosted directly on Twitter, hosted by @ETNexus. Follow the
#NexusCafe hashtag and be sure and add the hashtag to your tweet to
participate. The person with the best tweets wins a Starbucks gift
card!
Our guest for the #NexusCafe chat this week is Nate Riggs, director Social Business
at The Karcher Group, a digital
marketing agency that bought...
Read More »
Each Thursday
at 11am EDT, marketers from around the world join the ExactTarget Nexus partner
ecosystem on Twitter for a conversation about trends and campaign
ideas across the interactive marketing industry. We call the
virtual coffee chat the Nexus Café.
Our guest for a recent #NexusCafe chat was Jeremy Mayes, account
executive at PPC
Associates. Jeremy has over 15 years of direct marketing
experience with a passion for search engine marketing. We discussed
fundamentals and insights for maximizing your pay-per-click
campaigns. Here's a summary of our discussion:
@ETNexus Q1: What
are some...
Read More »
Each Thursday at 11am EDT, marketers from around the world join
the ExactTarget Nexus
partner ecosystem on Twitter for a conversation about trends and
campaign ideas across the interactive marketing industry. We
call the virtual coffee chat the Nexus Café.
During a recent #NexusCafe chat, we discussed the importance of
data in powering interactive marketing. Marketers are under
pressure from tight timelines, working across teams to execute
campaigns. And marketers need accurate, accessible data to segment
relevant, engaging messages to subscribers. During our chat, we
explored the importance...
Read More »
Each Thursday at
11am Eastern, marketers from around the world join the ExactTarget
Nexus partner ecosystem
on Twitter for a conversation about trends and campaign ideas
across the interactive marketing industry. We call the
virtual coffee chat the
Nexus Café.
A recent #NexusCafe chat explored mobile marketing campaigns trends
and technology. We featured two guests from ExactTarget team who
love everything mobile.
R.J. Talyor,
senior director of mobile products, has worked at ExactTarget for
more than 7 years and is focused on mobile campaign offerings.
Melinda
Krueger, senior marketing...
Read More »
The
ExactTarget Nexus team invites you to participate in our #NexusCafe
Twitter chat tomorrow and every Thursday from 11am-12pm ET, where
we discuss emerging topics and trends from across the interactive
marketing world. The virtual coffee chat is hosted directly on
Twitter, hosted by
@ETNexus. Follow the #NexusCafe
hashtag and be sure and add the hashtag to your tweet to
participate. The person with the best tweets wins a Starbucks gift
card!
Our guest for this week's #NexusCafe chat is Jeremy Mayes, account
executive at
PPC
Associates. Jeremy has over 15 years of direct marketing
experience...
Read More »
Each
Thursday at 11am EDT, marketers from around the world join the
ExactTarget Nexus
partner ecosystem on Twitter for a conversation about trends and
campaign ideas across the interactive marketing industry. We
call the virtual coffee chat the
Nexus Café.
During our recent chat,
DJ
Waldow, founder and CEO of
Waldow Social, joined us for a
discussion on Email and Social Cross-Promotions. Having worked in
the interactive marketing industry for many years, DJ recently
started his own company to develop email and social media marketing
programs which help build leads, sales, and online...
Read More »
We
invite you to participate in our #NexusCafe Twitter chat tomorrow
and every Thursday from 11am-12pm ET, where we discuss emerging
topics and trends from across the digital marketing world. The
virtual coffee chat is hosted directly on Twitter, hosted by
@ETNexus. Follow the
#NexusCafe hashtag and be sure and add the hashtag to your tweet to
participate.
Our guest for this week's chat will be
DJ Waldow, founder and CEO of
Waldow Social. Having worked
in the interactive marketing industry for many years, DJ recently
started his own company to develop email and social media marketing
programs...
Read More »
As
holiday sending is starting to ramp up this year, it’s important to
maintain good deliverability to ensure your message makes it to the
inbox. Last year, ExactTarget saw
record high send volumes, which means your competition just got a
little steeper. Here are some tips to
help you make it to the inbox:
-
Optimize your subscription path—Ensure email
address accuracy with a confirmation message and only send to
subscribers who confirm. This will help
protect from spam traps, bad email addresses and increased bounces,
all of which are used to determine your fate at the ISPs.
- Evaluate list...
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In
the spirit of a truly social time of year, our upcoming
ExactTarget @SMAZ event is
sure to get your social marketing ideas stirring. On Friday,
November 18 at MadCap Theatres in Tempe, we will answer your social
media questions and explore the best practices for how companies
are integrating Facebook and Twitter into their overall marketing
mix.
Presenters include Fortune 200 executives, social media authors,
consultants, entrepreneurs, and SEM architects with years of
experience who are willing to share the benefits of social media
channels and the rewards of implementing internal...
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If you’re a marketer, you understand search—and you probably
understand social media. But do you know how to integrate the two
channels into one mega-powerful campaign? That’s the question Dawn
DeVirgillio, ExactTarget’s Product Marketing Manager of Social
Media, will address at the
Direct Marketing Association of Detroit
luncheon this week.
If you’re a marketer in the Detroit area, don’t miss this
ExactTarget-sponsored event! You’ll learn:
- The smartest way to manage social media and search
campaigns
- How social and search relate to direct marketing
- Which ROI aspects to analyze in your social and...
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As
we gear up for Connections UK, the
learning from Connections 11 in the US certainly continues.
Living up to Joel Book’s claim that B-to-B marketers are some of
the smartest marketers around, Laurence Rothman of Nationwide Insurance and Jeff
Robinson of the Indianapolis
Convention and Visitors Association led a lively, tips-filled
discussion on best practices for email marketing to dealers,
franchisees and sales agents. Here are five simple yet effective
ideas they shared during a packed session at Connections user
conference.
1.
From line.
From their own personal experiences, Jeff and...
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Each Thursday at 11am EDT, marketers from around the world join the
ExactTarget Nexus
partner ecosystem on Twitter for a conversation about trends and
campaign ideas across the interactive marketing industry. We
call the virtual coffee chat the
Nexus Café.
We hosted guest,
RapidBuyr,
a B2B daily deals site for small-to-medium businesses. They offer
discounted offerings for software, hardware, web development and
design services, IT outsourcing, events, SaaS offerings, and more.
During our #NexusCafe Twitter chat, the RapidBuyr team and our chat
participants discussed strategies for...
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With over 50 breakout
sessions during Connections 2011, interactive marketers had access to
hundreds of actionable ideas, proven strategies and success stories
in every room. One of the highlights for me was a session that
examined international email marketing campaigns.
Here are five of the great ideas fellow marketers shared with their
peers.
1. Make training easy. Sean Mattson of
Hitachi Data Systems stressed that robust
training is a key. When rolling out a global email marketing
initiative, Mattson found the best training tool was to create
short video clips to build a robust library...
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For those who follow me on Twitter (
@jkrohrs), you may have noticed
that I’ve fallen rather silent the past month or so. That’s
because I’ve been in the pre-Connections 2011 vortex, working with
our amazing team to finalize our main stage speaker line-up, nail
down our Day 2 breakouts (60 sessions!), and put the finishing
touches on some of the videos that you’ll see if you’re in
attendance September 13th-15th.
If you haven’t
registered for Connections
yet, here are a few of the personal highlights that I’m looking
forward to this year:
1. KEYNOTES FROM SCOTT DORSEY & SCOTT MCCORKLE...
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Text Messaging is unlike any channel before it. For most, it
is reserved for our inner circle of friends and family. It’s
for important updates and requests: ETA? / On way / Pick up milk
please. It’s for inside jokes, wry asides and
late-night musings. While many time-honored marketing
principles apply, we must appreciate this unique channel in the
context of human behavior. These basic practices lay a solid
foundation.
1. Start with the Value
Proposition. We should be asking, first and
foremost, “What value can I provide to my customers that is
important enough to warrant inclusion in...
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Each
week, marketers from around the world join the
ExactTarget Nexus partner ecosystem on Twitter for a
conversation about trends and best practices in the interactive
marketing industry. We call the virtual coffee chat the
Nexus
Café.
Last week we had the opportunity to speak with
Tim Kopp, ExactTarget’s Chief Marketing Officer, on corporate
marketing strategy. In an ever-changing digital marketing
environment, Tim shared his thoughts on developing an effective
marketing strategy and making adaptations to position for changes
in the marketplace. A summary of the conversation is
below:
@ET...
Read More »
The ExactTarget Nexus team
invites you to participate in our #NexusCafe Twitter chat
every Thursday from 11am-12pm ET, where we discuss emerging topics
and trends from across the digital marketing world. The virtual
coffee chat is hosted directly on Twitter by 
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