Email Marketing Campaign Software

Over the next several weeks, we will be sharing guest articles from experts in the realm of content marketing. This week, Josh Miles writes.

Josh Miles is principal and founder of Miles Design, a branding firm specializing in branding and website design for professional services and software firms. Josh is the author of the new Content Marketing Institute book Bold Brand: The New Rules for Differentiating, Branding, and Marketing Your Professional Services Firm.

“It will look like you guys are on everywhere, even if you’re not.”

Our media buyer always had a way of helping our clients make the...

Marketing automation is the intersection of many useful features and functions. It's a proven fact that marketing automation software gives marketers full visibility into aspects of the sales cycle that were previously a mystery. But the sheer number of buttons and tools can seem daunting if they're not old-hat to you just yet.

As you begin to build an effective marketing automation program, you can begin to gain a holistic view of your marketing activities. From there, you can streamline traditionally manual processes (like customer segmentation, email marketing, and campaign management).

Start ...

October 2012 was an exciting time for ExactTarget’s partner ecosystem. Not only was the Orange Partner Network program launched at Connections, but also in front of the 4,000+ attendees, ExactTarget was excited to present the Power of ONE Reseller Partner of the Year award to our Platinum partner, C.TRAC.

C.TRAC has taken ExactTarget’s passion and unwavering commitment to client success and worked it into their own daily business practices by truly embodying ExactTarget's core values. Combined with their innovative strategy, design, integration, database management, reporting services, and...

In light of growing stats and recommendations making the case for responsive email, it's time to start taking a "mobile first" approach. Mobile phones are naturally the smallest of the devices we use to consume media, so it's arguable that if we design for this space well first, we can naturally adapt and branch off that version to deliver good experiences for tablets, desktop screens, and future devices to come.

Small screens and touch interfaces
Use the mobile landscape as a starting point and develop layout adaptations from there. Don't necessarily limit the content you share with various...

Everything was going fine. You had set up your email marketing campaigns properly, all of your subscribers were double opt-in, you were sending emails on the right frequency, and your content was exactly what you had promised.

As far as you knew, people loved this stuff.....

But then, out of the blue, Gmail and the other ISPs started blocking your emails! But why? Why? Because those subscribers aren't interacting with your email anymore. They've become disinterested. They've become what are now known as 'the un-engaged.'

Just sending email to your subscribers isn't good enough

Just sending email...

The Positive Coaching Alliance teamed up with High Five Marketing to fulfill the mission of providing a positive youth sports experience for thousands of kids across the United States. Their success led them to be recognized as a 2012 finalist for the ExactTarget Power of One Awards at Connections 2012.

THE POSITIVE COACHING ALLIANCE STORY
Seventy percent of kids lose interest in youth sports by the time they reach age 13. Volunteer coaches often don’t know how to teach beyond the Xs and the Os of the game to keep kids motivated and engaged.

That’s where the Positive Coaching Alliance (PCA)...

The months of January and February are well known in the film industry as a time to showcase movies that have been nominated for various awards. One work that has received a great deal of attention in the upcoming Academy Awards on Sunday, February 24, is David O. Russell's "Silver Linings Playbook." This is the story of a man recently released from a mental institution following an infidelity by his wife. Bradley Cooper, in this lead role, meets a widower with her own struggles, played by Jennifer Lawrence. The two bond over a ballroom dance competition, using each other as a source...

At Connections this year we recognized over 30 companies as finalists for our Power of One Awards. The marketing team from Blinds.com, a leading retailer in the window blinds and shade business, was recognized as a finalist for their "Entice and Engage" campaign that generated 175% growth to their email list. Featured below is a summary of how Blinds.com went about achieving these phenomenal business results.

THE BLINDS.COM STORY

The Blinds.com team wanted to grow their email list with engaged prospects that could be reached across a number of platforms—not just email. The team knew that...

Over the next several weeks, we will be sharing predictions on the future of marketing from 25 industry thought leaders. These predictions have been compiled in our new whitepaper, Inspired Marketing Predictions for 2013. Today, ExactTarget’s own Bryan Wade shares his thoughts.

The Year of the First Impression

When it comes to email, 2013 will be all about making that first impression of the email count, reaching your readers wherever they are, and making sure your message gets read. The changing landscape for where and how emails are being viewed opens the door for new innovations in email....

Over the next several weeks, we will be sharing predictions on the future of marketing from 25 industry thought leaders. These predictions have been compiled in our new whitepaper, Inspired Marketing Predictions for 2013. Today, Ashraf Montaser of AdInfinity shares his thoughts.

True Cross-Channel Marketing Arrives

How many times have you heard the term “cross-channel” bandied about? As a marketer, the answer is probably more times than your average political candidate has been pictured kissing babies—constantly.

What is usually meant is that you can do web and social and email and offline and...

Each Thursday at 11am EST, marketers from around the world join the ExactTarget user community on Twitter for a conversation about trends and campaign ideas across the interactive marketing industry. We call this virtual coffee chat ExactTarget Café.

Our guest for a recent #ETCafe chat was Peter Chase (@peterrchase), Executive Vice President at Scribe Software Corporation. During the chat Peter shared his insights into leveraging data to drive more successful campaigns. This was Peter’s and his team's first time on the chat and we had some amazing conversation!

Here's a recap from our...

For residents of Cincinnati and the surrounding areas, Graeter’s ice cream is a staple. In fact, the fourth-generation family-owned company has been around for 142 years and boasts some of the most brand loyal customers.

When the company took the leap in 2010 to expand the brand nationwide through retail partners championed by Kroger, it needed a way to continue engaging its current customers while creating relationships with new customers. Graeter’s partnership with ExactTarget proved to be successful, allowing the company to connect with its patrons across the country through...

Moments ago we announced the completion of two incredibly strategic acquisitions - marketing automation provider Pardot and Web personalization provider iGoDigital. These transformational additions to the ExactTarget family broaden our suite of digital marketing products with B-to-B Marketing Automation and expanded Web capabilities that include predictive analytics.

Let me share a little more on each of these great new additions.

Pardot - In talking with clients around the world, it became clear that the marketers are hungry for a lead nurturing solution that integrates with their broader...

I had the chance to sit down with Ben Pickering, CEO of Strutta to discuss Facebook Marketing Best Practices and Strutta!

SM: So what exactly is Strutta? 
BP: Strutta is software that helps marketers create, build and launch promotions on Facebook. Our tools are self-service and allow brands to build and engage their audience through social media, identify top influencers and measure campaign effectiveness.

SM: That sounds impressive! Does your platform work with ExactTarget?
BP: We have partnered with ExactTarget and SocialPages to make it easy for customers to develop fully-branded contests and...

Few assets are more valuable than a company’s customer base.  

Yet, most companies are more systematic about managing their office supplies than their customers.  Research continues to show the majority of companies don’t know enough about their customer’s preferences and needs, what products or services they use, if they are satisfied, or if they are thinking about defecting to the competition, and why.

The problem is NOT the lack of customer data. Rather, pockets of customer data exist throughout the company. The problem is that none of it is integrates to create “one version of the truth”...

Mashable reported last week that Facebook tab engagement has dropped substantially (53%) since the introduction of timeline as the new format for Facebook fan pages. 

However, I think there is a crucial nomenclature oversight in the article – touting traffic statistics as engagement.  The two are most certainly correlated, but engagement (i.e. interacting with content on a tab – clicking play on a video, entering a sweepstakes, liking an image gallery) is much more important and pivotal to brand success than traffic (i.e. registering an impression (page view) on a tab).

Engagement – much more...

I'm at the Mobile Marketing Association (MMA) annual forum in New York and couldn't be more excited to share that our new mobile software ExactTarget MobileConnect is here. Talking to mobile industry veterans, top brands and agencies about our newproduct is simply amazing.

ExactTarget MobileConnect is a mobile messaging solution that helps marketers to create, target, send and track SMS campaigns. What really sets MobileConnect apart from other mobile marketing solutions out there is that it seamlessly integrates with our cross-channel messaging platform, the Interactive Marketing Hub, to...