I recently stumbled upon a Baynote product recommendations video on the Subscribersrule.com website and wondered why don't more retailers simply just ask their customers what they are searching for in the upcoming months.
With all the holiday and birthday activities that swirl around us on a weekly basis, wouldn't it be nice to just be asked what we want recommendations for in the upcoming months. That way, when I need to buy something for a baby-shower, birthday, wedding, etc. I'll simply wait for the emails to come in and select which item I want to purchase from there. Better yet, set up a series of recommendations over a period of time. That way, each month, the subscriber knows how many more are coming. For example, send an email with the title "Your Personal Shopper: Series 1". If you asked for a series of 8 emails over the course of the month, you'll know when your time is running out.
All you need to do is set up a simple survey to ask the subscriber what they want recommendations for in an upcoming period. Schedule a filter to pull the category or product type subscribers are interested in. Trigger an email with recommendations from a product feed and Wha-la!
With all the holiday and birthday activities that swirl around us on a weekly basis, wouldn't it be nice to just be asked what we want recommendations for in the upcoming months. That way, when I need to buy something for a baby-shower, birthday, wedding, etc. I'll simply wait for the emails to come in and select which item I want to purchase from there. Better yet, set up a series of recommendations over a period of time. That way, each month, the subscriber knows how many more are coming. For example, send an email with the title "Your Personal Shopper: Series 1". If you asked for a series of 8 emails over the course of the month, you'll know when your time is running out.
All you need to do is set up a simple survey to ask the subscriber what they want recommendations for in an upcoming period. Schedule a filter to pull the category or product type subscribers are interested in. Trigger an email with recommendations from a product feed and Wha-la!
ExactTarget Feed
Powered by Compendium Blogware
Comments for Monday's Email Marketing Tip: When in Doubt, Just Ask...