Email Marketing Companies

In my last post, "Are you Leaving Money on the Table by Sending Non-Targeted or Blast Emails?", I explained that sending the same offer to your entire database could actually be hurting your sales efforts and causing you to leave money on the table.

In this post, we will shift gears to focus on your merchandising strategy. By utilizing a "crawl, walk, run" strategy that leverages automation, you can actually increase AOV, boost your conversion rate, and provide your shoppers with an overall better shopping experience.

#4 Way Retail Marketers are Leaving Money On the Table: Manually Merchandising...

As I write this, 93% of UK online consumers are email subscribers and 40% of these subscribers are opening, reading and responding to email on their mobile phones or tablets. If you think these statistics suggest UK consumers prefer email above all channels for receiving offers and information from brands, you are absolutely correct!

A new report from eMarketer confirms why more marketing budget is flowing to permission-based email and why email has become “The Linchpin” of integrated digital marketing strategies.

Among the key findings in the report are these:

• Econsultancy and Adestra’s Email...

What are you doing with your Facebook presence right now? While many companies are spending big dollars and lots of time on results-driven social media marketing, many others are doing nothing.

Fortunately, there are strategies you can employ to drive results regardless of the time and resources you have on hand. 

1. Good
   Passive List Growth: Create a new Facebook Tab where Facebook users can sign up to receive your email campaigns. You won’t see a hockey-stick growth curve on Day 1, but this is a super easy, cost-effective way to increase email subscriptions and improve results in the email...

Over the past few years, I've come to realize that my time here at Pardot has been nothing short of amazing. I love to watch our engineers take customer feedback and use it to develop new features. Just the other day, we rolled out a brand new feature that opens up a lot of doors for marketing and sales--an integration with UserVoice that will allow marketing and sales to identify both happy and unhappy consumers instantly, and apply business rules to these situations.

UserVoice is an application used by over 16,000 companies to help track suggestions and feedback from their users. At Pardot,...

Each Thursday at 11am EST, marketers from around the world join the ExactTarget user community on Twitter for a conversation about trends and campaign ideas across the interactive marketing industry.  We call the virtual coffee chat the ExactTarget Café. 

In my last post, "Are You Narrowing Your Shopping Experience to a Single Channel?", I explained how interacting with shoppers in the same way regardless of channel could produce a bad user experience, and that retailer may be missing out on an opportunity to personalize the user experience for the “next best offer” for a particular channel.

In this post, we'll look at how non-targeted or blast emails could be causing increased opt-outs, more un-engaged subscribers, and a poor user experience.

#3 Way Retail Marketers are Leaving Money On the Table: Sending Non-Targeted or Blast Emails

Sending the...

I’m not a big fan of country music.

I don’t mean to alienate anyone due to personal preferences, and I’m sure we can find common interests even if country is the only genre on your iPod, but country tunes are just not my favorite tunes to hear.

That being said, one of my closest friends loves country music. We were recently at a restaurant that was playing a country song called “Where I Come From.” I was poking fun at the whole situation because I’d recently heard a completely different country song also called “Where I Come From.”

Lo and behold, there are two country songs with the exact...

Let’s face it: gaining and retaining customers can often feel like a delicate negotiation process. What is the right mix between what you’ll give in the way of offers and discounts to what your customers gain through their interactions with you?

However, retailers will have more than just price in their bargaining arsenals. In this post, we explore the benefits of using an abandoned cart program to recapture lost revenue.

#1 Way Retail Marketers are Leaving Money On the Table: Not Having an Abandoned Cart Strategy

Our Retail Touchpoints Exposed data found that only 22 percent of retailers on the...

All legitimate commercial emails have an unsubscribe link or two in the message body to enable recipients to stop receiving future messages if they so choose. Ideally, most unsubscribe requests from recipients are facilitated by this direct mechanism.

As email marketers know, however, there are many other ways by which recipients can directly or indirectly choose to stop receiving periodic emails: e.g., by replying with the word "unsubscribe" (or some similar variant) in the subject or the message body, or by hitting the "This is spam" button which generates a feedback loop report, creating a...

The Marketing Sherpa Email Summit is heavily focused on providing attendees with takeaways to apply in your marketing as soon as you get back to the office--or even before.

The conference provided best practices and real-life examples for the lifecycle of your email campaigns, starting with list acquisition. Matt Byrd of WeddingWire used his presentation to highlight a topic that is extremely helpful, but also stressful for marketers: removing unengaged subscribers from your lists. This topic was recently highlighted by Al Iverson but I wanted to share Matt's experiences as he took on this...

I was doing some consulting recently for a company and they asked a great question, so I wanted to share it (and the solution, of course).

We were discussing sales enablement drip programs, and how to help sales keep up with more prospects over a long sales cycle. We discussed putting in place some very specific drip programs which would come from the sales reps. They loved the concept, but wondered what would happen if a prospect got an automated email and a "real" email from the sales rep in the same day?

This is a great question, and one that not enough marketers ask themselves. If you don't...

Everything was going fine. You had set up your email marketing campaigns properly, all of your subscribers were double opt-in, you were sending emails on the right frequency, and your content was exactly what you had promised.

As far as you knew, people loved this stuff.....

But then, out of the blue, Gmail and the other ISPs started blocking your emails! But why? Why? Because those subscribers aren't interacting with your email anymore. They've become disinterested. They've become what are now known as 'the un-engaged.'

Just sending email to your subscribers isn't good enough

Just sending email...

In researching our recent report, Marketers from Mars, we found that the majority of marketers and consumers are generally positive about the way the internet is evolving to benefit consumers. When it comes to issues of online privacy, over three quarters of both marketers and consumers agree that it’s a big concern.

However, our research suggests that the root causes for privacy concerns differ between marketers and consumers. Marketers’ concerns tend to stem from their knowledge about the amount of data that’s available online. Consumers’ fears tend to originate from a lack of knowledge about...

The Golden Age of Cinema gave birth to the Big Six, or the six major movie studies producing motion pictures. The growth of the film industry over time saw variations as to which studios were considered the Big Six, as well as the rise of mini-major studios. Today, however, the line between major film studios and minor production companies is becoming increasingly blurred, thanks to the presence of original content being produced by Internet streaming services.

Ask any marketer what the most important determinant for content creation is, and the answer will almost always be--and...

The ExactTarget team invites you to participate in our #ETCafe Twitter chat every Thursday from 11am-12pm ET, where we discuss emerging topics and trends from across the interactive marketing world. The virtual coffee chat is hosted directly on Twitter, hosted by @ExactTarget.

ExactTarget is excited to announce the launch of a new website across seven regions and a fresh brand experience. The vibrant new look, elegant navigation, and richer user experience reflect the evolution of our company’s growth over the past 12 years. A lot has happened since then and we’re excited to share new services, innovations, and partnerships that help marketers around the world connect with their customers across the spectrum of digital channels.

What’s New:

• 7 new sites spanning ExactTarget’s global presence in the US, Australia, Brazil, Germany, France, Sweden, and the United Kingdom.
• W...

Multiple touch points and disparate systems can often prove challenging for organisations trying to make sense of their data, leaving them with no way to leverage the information they have to gain insight into their customers.

At TFM&A (Technology for Marketing & Advertising) in London recently, I was struck by the number of similar conversations I had with various marketers. Consistently, they expressed frustrations around having to depend heavily on IT to obtain data in order to send out customer communications and how this generally leads to delays and unnecessary additional costs.

Whenever a...

Permission-based email has become the foundation of successful direct marketing. From e-newsletters and travel alerts to promotional messages and purchase receipts, email is viewed as the most appropriate direct channel for brands to communicate with consumers.  Today, 93% of US online consumers are email subscribers and receive at least one permission-based email message each day.

As the ExactTarget 2012 Channel Preference Survey revealed, 66% of US online consumers report making at least one purchase that was triggered by an offer received via email. And for B2B marketing, nothing tops email...

As a part of our Voice of Customer program, we're always innovating with new ways to delight clients and gather their feedback so we can continue to improve the ExactTarget experience. That's why we recently organized the first-ever company-wide Client Thank-a-Thon! 

The Thank-a-Thon worked just like it sounds: a drive to call clients and thank them for their partnership. Additionally, we targeted contacts who had not yet taken the Client Success Survey we had recently sent and asked for their time to complete it.

Over 30 non-client facing ExactTarget employees from teams across the company (HR,...