In my last post, "Are you Leaving Money on the Table by Sending Non-Targeted or Blast Emails?", I explained that sending the same offer to your entire database could actually be hurting your sales efforts and causing you to leave money on the table.
In this post, we will shift gears to focus on your merchandising strategy. By utilizing a "crawl, walk, run" strategy that leverages automation, you can actually increase AOV, boost your conversion rate, and provide your shoppers with an overall better shopping experience.
#4 Way Retail Marketers are Leaving Money On the Table: Manually Merchandising...Read More »