On AOL’s sender best practices page, AOL says, “Send your email from a consistent email address and advise your users to add that address to their address books. Mail sent to users with your address in their address book will be delivered to the inbox with images and links enabled.”
Asking your recipients to add your email address to their address book, or “safelist” you as a sender, and it’ll help you at other ISPs like Hotmail and Yahoo, too. Gmail, in particular, runs a very “subscriber-centric” spam filtering model, and things like address book adds, or “always show images from this sender” seem to help with deliverability.
It’s not always easy to measure the positive boost from an address book strategy. But we do know that whatever boost you get will be positive, and it costs nothing to do. So why not do it?
Asking your recipients to add your email address to their address book, or “safelist” you as a sender, and it’ll help you at other ISPs like Hotmail and Yahoo, too. Gmail, in particular, runs a very “subscriber-centric” spam filtering model, and things like address book adds, or “always show images from this sender” seem to help with deliverability.
It’s not always easy to measure the positive boost from an address book strategy. But we do know that whatever boost you get will be positive, and it costs nothing to do. So why not do it?
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