With so many communication channels available between Twitter, RSS, Facebook, LinkedIn, SMS, Email, and not to mention broadcast TV, how do marketers cut through the noise and be heard by their audience? One To One Marketing is your insurance plan of choice. I'm a self-proclaimed Google Reader Junkie and find myself on Twitter throughout the day, but what do I actually read? I stop to read content that is aligned with my personal and professional interests. It's as simple as that. Email deliverability is essential, but so is getting the attention of your reader when they decide to open, read, mark as junk, or click through your message content.As a marketer, if you have done your homework and performed audience segmentation and analyzed the demographics along with their behavior, why waste that valuable information without sending personalized and compelling content? When you create your integrated marketing campaign, I suggest that you begin with a strategy that covers all the key aspects from your toolkit: email, SMS, landing pages, and voice, all mapped out to maximize the user experience.
Content personalization takes your insurance policy to the maximum level. Beyond personalizing their name on the email itself, consider adding dynamic content that is meaningful to the recipient. This will help ensure that your direct marketing program is successful.
Web analytic data helps drive remarketing efforts, as well. Think of the marketing possibilities when you can segment your audience based on their interaction with your website within the last 5 days.
Check out our whitepaper "One-to-One Marketing Field Guide Set" that describes effective use cases and strategies to leverage a comprehensive marketing program with email, SMS, landing pages, and voice. That is what One To One Marketing is all about!
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