In Al Iverson’s blog post, Gmail: Authentication icon for verified sender he talks about the new “Super-Trustworthy” icon that can be turned on in Gmail. Right now it only appears beside legitimate emails from Paypal and eBay.
This made me begin to wonder if email clients like Gmail and Yahoo would take a page out of the SSL certificate industry’s playbook. If you go to any of these sites you will notice when you click on “Login” that the address bar in the browser changes. Not only does it go to the https site, but the address bar also appears green with the company’s name and logo in it. Companies pay good money to provide this piece of mind to their customers.
What does the future hold for email deliverability? Will the Googles and Yahoos of the world start charging each company if they want to be put on the whitelist to ensure commercial email is delivered? With many email providers out there, it could get very costly and confusing if you had to work with each one individually to make sure your 1 to 1 Marketing campaign was a success.
Regardless of what the future holds, having a strong Email Service Provider will help alleviate many headaches. To learn more about working closely with you ESP to improve deliverability, check out another great post by Al Iverson, You Control Your Deliverability Reputation, but Your ESP is Critical to Ongoing Success.
This made me begin to wonder if email clients like Gmail and Yahoo would take a page out of the SSL certificate industry’s playbook. If you go to any of these sites you will notice when you click on “Login” that the address bar in the browser changes. Not only does it go to the https site, but the address bar also appears green with the company’s name and logo in it. Companies pay good money to provide this piece of mind to their customers.
What does the future hold for email deliverability? Will the Googles and Yahoos of the world start charging each company if they want to be put on the whitelist to ensure commercial email is delivered? With many email providers out there, it could get very costly and confusing if you had to work with each one individually to make sure your 1 to 1 Marketing campaign was a success.
Regardless of what the future holds, having a strong Email Service Provider will help alleviate many headaches. To learn more about working closely with you ESP to improve deliverability, check out another great post by Al Iverson, You Control Your Deliverability Reputation, but Your ESP is Critical to Ongoing Success.
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