After receiving an email yesterday linking me to the video of "Ethan the Laughing Baby," I laughed so hard I nearly cried. When done correctly, video can be the perfect medium for grabbing your customer's attention, even if you don't have a cute laughing baby. Has your company thought about adopting a video email campaign?A recent article on Email Insider shows how some of the nations biggest brands are using video in their 1 to 1 email marketing campaigns. These companies are using new and dynamic design approaches to showcase their products and services. If you want to learn how to create your own unique email design check out ExactTarget's Email Marketing Design: The New Essentials.
Your video can help drive some serious ROI. Last month a download link in the YouTube hit “JK Wedding Entrance" gave Chris Brown's song Forever a serious boost to 50,000 downloads (up from 3,000 the previous week). So what are you waiting for? Grab a camera and get to work.
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