Today, ExactTarget clients can send to account, contact, and
lead entities, but with CRM 2011 you'll be able to send to
any existing or custom entity. The ExactTarget-Microsoft
Dynamics CRM Integration will be available for
CRM 2011 Online and On-Premise.
Social CRM with Microsoft Dynamics CRM and
Azure
Blog post contributed by
Barry Givens, Global Channel Development Manager with
Microsoft Dynamics CRM
"Seven years ago we launched Microsoft CRM 1.2 to a small but
enthusiastic audience. CRM 1.2 was a market breakthrough for
us but it was only after a healthy independent software vendor
community...
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When you hear
the name, Johnston & Murphy, you may assume this is an old
company with products–with strategy and tactics to match. And you
would be very, very wrong. This is definitely not your father’s
Johnston & Murphy!
Johnston & Murphy (J&M), which boasts close to 200
stores, a catalog and an e-commerce site, is taking advantage of
marketing tools and technology–anchored by email marketing and web
analytics–to convert shoppers into buyers and create relationships
that keep customers connected to the J&M brand.
While many retailers are struggling in today’s challenging
economy, J&M is proving...
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At ExactTarget, we’ve built a
great business and an innovative, powerful email marketing
application and platform to create, send and track one-to-one
marketing messages via multiple modes (email, SMS, mobile, social).
Our original premise of being simple, easy to use and suitable for
use by any type of business has served us incredibly well. At the
same time, market demand and opportunity have prompted us to build
that messaging app/platform out to an extremely sophisticated,
robust, scalable, secure, highly available enterprise-ready system
today.
The investments in time, money, intellectual...
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How do you communicate with your customers about relevant
and new products or services offered at your organization? I
receive postal mail from every Financial Services company I have a
relationship with on a weekly basis that I quickly turn around and
recycle. Alternatively, I don’t receive any postal mail from
any of my favorite retailers – instead, they send me emails.
Are you communicating with your customers via the best
email marketing channel they prefer? If not, there are a lot
of cross-sell and up-sell opportunities you may be missing out on.
Consider the following:
1.
Do you have an...
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The following post is from Brooke Francesi who
runs email marketing at Aptera, an ExactTarget
customer. Aptera is a custom software development and web design
firm.
With a new year, a new decade, and a lucky seven anniversary on the
horizon,
Aptera is looking
forward to 2010, especially what is holds in store for our e-mail
marketing program. Unlike other marketing avenues, it’s a
relatively painless process to analyze the overall success of your
e-mail campaigns and adjust where needed. That’s exactly what we’ve
done to create our resolutions for 2010.
More effective segmentation:While our...
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Phrases like “drip campaign”, “automated email drip”, “drip email
program”, and “drip email” are thrown around ExactTarget a lot.
This is because ExactTarget is in the business of sending email,
especially automated email drips. However, everyone may not
understand what a drip campaign is. Let me tell you a little
bit about the basics of drip marketing.
Drip marketing comes from the phrase drip irrigation, which is
where crops are watered in small amounts over a long period of
time. This same concept is applied to marketing and is called drip
model marketing. Customers or potential customers...
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ExactTarget has a great tool
incorporated into their powerful email marketing software that
features
voice messaging.
From promotional messages to
appointment reminders, emergency notifications to direct marketing
campaign follow-ups, Voice has emerged as a powerful addition to
your one-to-one communication arsenal.
So
as an airline, I might want to create a promotional campaign that
pulls in the “pilot of the year”. A message could be recorded from
him that encourages all the passengers that flew last year around
the holidays to book their flights early. By using the code this
message...
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I was walking through a department
store here in downtown Indianapolis the other day 
when I noticed a giant rack of clothes that were all discounted
75%. That is a good price, especially when many of these were
originally priced at $50-$75 each.
Then, I started to think about how
one would know about a sale like this. Maybe they have a mailing
list they send to. Maybe they do send emails to their subscribers.
But, I wonder if they have considered sending out text messages to
their shoppers.
Especially since I work just five
minutes from where the store is, a text message update that would
alert...
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According to a recent report from David Daniels of Forrester
Research, merely one-third of all marketers surveyed are actually
implementing authentication standards to their email send
strategies to assist with inbox placement. (Ref: Six Steps to
Improving Email Delivery, published July 15, 2009.) So while
you’re feverishly worrying about ensuring your email content is
relevant to your subscribers, first make sure you know the email
will make it to the inbox.
ExactTarget’s Deliverability Team can put everything in place for
you so that you can get back to your creative side and leave...
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As a marketer, your job
is to create the image of your company through the information that
you share with your customers. And just as in interpersonal
conversation, where nonverbal cues convey more of the message than
the words you speak, in marketing communication, the
way
you communicate says more than the words do.
Every aspect of your message, from the level of the lexicon you use
(a favorite topic of a word geek like me) to the way you respond to
corporate mistakes, is absorbed by your customers, consciously or
unconsciously, to contribute to their opinion of you as a company.
You cannot...
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Email Data Is Your Friend: 4 Deliverability Measures To
Increase Revenue
Posted by Stephanie Miller on Jan 23, 2:26 PM
Email marketers do have an arsenal of ammunition at the ready --
it's sitting in our data. Beyond the typical open, click,
bounce/delivered and unsubscribe metrics, start to take a look at
other data sources: Web analytics, inbox delivery rates, ISP
feedback loops and time delays on response, profile data,
demographics, social media traffic and the topics covered by
citizen media and bloggers. The real power of this data is not at
the campaign level, but at the subscriber...
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