SMS Mobile Marketing. It’s all a buzz in the market right now, but are you having trouble thinking of ways it can help your business? Well hopefully the ideas listed below will help get the wheels turning on how your organization can benefit from SMS mobile marketing.SMS Mobile Marketing to Grow Email Marketing Lists
Here at ExactTarget, we call this Text Capture. It allows a subscriber to opt in to your email communications via SMS. If you are a brick & mortar shop looking for a way to grow your email marketing list, why not place a promotion at your register prompting your most engaged segment – your customers – to opt-in to your email marketing programs. And once they have, reward them with a coupon on their phone that they can use on that purchase or a later one.
SMS Mobile Marketing to Reward Loyal Customers
Allow your customers to opt-in to receive outbound SMS mobile marketing messages from you. Use those messages to entice your customers to engage with products at your store or website to redeem a SMS subscriber-only coupon. Your SMS savvy customers will enjoy this new way of receiving coupons or deals.
SMS Mobile Marketing to Deliver Timely Messages
Perhaps the most recognizable SMS mobile marketing use case is to deliver alerts. It’s unrealistic to think that your customers are always in a place where they can access their email when they need to read an alert from your company. On the other hand, it’s more realistic that they will have access to their cell phones during that time.
SMS Mobile Marketing to Deliver Presentation Materials
This is one that ExactTarget has experienced success with. Historically, audience members had to wait a day or two to receive presentation materials – and possibly getting caught back up in the day-to-day grind. By allowing audience members to text in to receive the presentation materials via email while they are still watching the presentation (and the most engaged with the topic) you are continuing the engagement before it has had time to die down.
Hopefully the list above helps you get the wheels turning for how your organization can benefit from the power of SMS mobile marketing! For more ideas, be sure to check out ExactTarget's Field Guide to SMS - "Text is Next: Marketing with SMS."
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