Ok..I admit it, I am not making a great start to the year when it comes to keeping up with my blog. It is soo easy to get bogged down in the day to day, that I find myself at the end of each week wondering where it went. Poof! Another week gone by in the blink of an eye. And we're only in the second month of the year..not a good sign of things to come.
Talking to clients, this same phenomenon easily takes hold of their email programs. All the best intentions to prep, plan, test, target, review, revamp are diminished by the need to get the email out the door. Poof! Another send gone...maybe next time. We all need to set time in our weeks for reflection and planning. We need more buffers in our schedules.
The first priority in any email marketing program should be a review of your email sign-up and email acquisition. This time of year is the perfect time to take some time to review the sign-up forms, how you request permission, the expectations and anticipated content for each email. Last week Stefan Pollard from ClickZ featured an article on "How to Improve your Process for Acquiring Subscribers". Set some time aside to read, reflect and then revamp your own email acquisition programs.
Talking to clients, this same phenomenon easily takes hold of their email programs. All the best intentions to prep, plan, test, target, review, revamp are diminished by the need to get the email out the door. Poof! Another send gone...maybe next time. We all need to set time in our weeks for reflection and planning. We need more buffers in our schedules.
The first priority in any email marketing program should be a review of your email sign-up and email acquisition. This time of year is the perfect time to take some time to review the sign-up forms, how you request permission, the expectations and anticipated content for each email. Last week Stefan Pollard from ClickZ featured an article on "How to Improve your Process for Acquiring Subscribers". Set some time aside to read, reflect and then revamp your own email acquisition programs.
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