What is email preheader text?
Preheader text is the content of an email that displays before the header of an email. Normally preheader text includes a call to action phrase/link and a view as a webpage link.
Why preheader text is important:
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Preheader text is the content of an email that displays before the header of an email. Normally preheader text includes a call to action phrase/link and a view as a webpage link.
Why preheader text is important:
- If image blocking is enabled the preheader text may be one of the only (if not the only) things the subscriber can see.
- Some mobile devices block images entirely making the preheader text even more important.
- Some email clients such as Outlook 07, Gmail, and the iPhone display preheader text after the subject line in the inbox.
- Generally speaking this is one of the first things that the subscriber sees before opening your email.
- Preheader text provides a quick overview of your email. This helps the subscriber decide if they want to read it or not.
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