Thursday, November 1, 2007
Email marketers just might feel the ground shake a little on Saturday morning. Why? Because ExactTarget is updating our software with the Fall Release on Friday night and it will truly blow you away. Of course it is loaded with enhancements that improve the user experience - fewer clicks, faster and more efficient navigation, streamlined email creation process, and even more reports. We're relentless about enabling marketers with powerful, yet easy-to-use tools, so upgrades like this are a given. What isn't a given are the innovative features that will revolutionize how you communicate with your subscriber list.
ExactTarget isn't just for email anymore. With our new Integrated One-to-One Platform marketers will now be able to send and track multiple message types, including SMS and Voice, through their ET portal. This is a whole new world for one-to-one messaging. Using ExactTarget marketers could always deliver the right message at the right time. Now they can also do it through the right medium. Combine this with our new Automated Interaction Management (AIM) tools, which allow you to define, store and schedule routine tasks, and you've taken your program to a whole new level.
We're ready to change the game. Are you?