Today was the first day back to work after 3.5 days spent at ExactTarget's annual Global Sales Meeting. It's time each year to pause from the day-to-day - meet up with peers that you haven't seen for a while, learn about new features/functionality, and share success stories - both from the sales team and from our clients. Personally, hearing how our clients use our application and drive ROI is the best part. As always, I have gathered tons of ideas that I can't wait to implement now that I am back in the office. When it comes down to it, getting back to basics with email marketing is often a key theme with our clients. This was reiterated in the keynote address from David Daniels of Forrester Research. Many email marketers do not employ basic or sophisticated segmentation:
- Few leverage attributes either within the email itself or for list segmentation
- Only 1/2 use click-through data from previous email marketing offers in the planning of new campaigns
Remember to check out ExactTarget's Email Marketing Resource Center for more ideas.
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