In a world where technology is ever evolving, it's no wonder most senior citizens choose to avoid technological devices almost completely. Okay, to be fair, there are a few that completely negate this statement. Take the 80-year-old minister we met in Cincinnati on our Catapult Email Marketing research project. Not only did he have a laptop, he used iTunes on a regular basis and even downloaded e-magazines. But, statistics show he's the exception.
According to a recent article, only 28% of senior citizens use the internet on a daily basis. In contrast, 90% prefer to talk with friends and family in person. Some companies, such as Jitterbug, have specifically targeted the older generation with their easy-to-use technology devices. With limited capabilities and few accessories, Jitterbugs have proved successful. So what are some other ways we can bridge the generational technology gap?
- Mobile reminders for prescriptions and appointments through SMS or voicemail
- Simplified internet browsing with reduced functionalities and magnified screens
- Make adaptation simpler - training at the store, help-line, etc.
Learn More: See how the Indianapolis Convention & Visitors Association balances a multi-channel marketing effort.
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