At ExactTarget, we often talk about honoring subscriber preferences in regards to permission, frequency, content and channel. In my last post on Email + Web Analytics I wrote about the value that web analytics brings to the table by allowing you to sense behavior and then respond with appropriate offers.
Here's my buzz-word free advice for today. Instead of just observing behavior and reacting, why not also ask your subscribers what they are looking for? It may seem like a no-brainer, but not that many people do it, or do it well. This is where preference centers, lead capture forms, and surveys come into play. By leveraging surveys both on your website and within emails, you can gradually accumulate more and more information about your subscribers that will help you target them with more timely and relevant one-to-one communications.
One of our certified ExactTarget Extensions Network survey partners is SurveyGizmo. SurveyGizmo provides a seamless integration to include intelligent surveys in your emails, leverage existing subscriber data in surveys, and automatically update ExactTarget subscriber records with survey responses.
You can learn more about SurveyGizmo by visiting their listing on the ExactTarget Extensions Network.
Or, if you are going to be in Indianapolis for Connections on Tuesday, October 13th you can stop by their user meet-up happy hour from 5:00-7:00. Click here for more information.
Here's my buzz-word free advice for today. Instead of just observing behavior and reacting, why not also ask your subscribers what they are looking for? It may seem like a no-brainer, but not that many people do it, or do it well. This is where preference centers, lead capture forms, and surveys come into play. By leveraging surveys both on your website and within emails, you can gradually accumulate more and more information about your subscribers that will help you target them with more timely and relevant one-to-one communications.
One of our certified ExactTarget Extensions Network survey partners is SurveyGizmo. SurveyGizmo provides a seamless integration to include intelligent surveys in your emails, leverage existing subscriber data in surveys, and automatically update ExactTarget subscriber records with survey responses.
You can learn more about SurveyGizmo by visiting their listing on the ExactTarget Extensions Network.
Or, if you are going to be in Indianapolis for Connections on Tuesday, October 13th you can stop by their user meet-up happy hour from 5:00-7:00. Click here for more information.
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