The ExactTarget Nexus team invites you to participate in our
#NexusCafe Twitter chat this Thursday and every Thursday from
11 a.m. - 12 p.m. ET, where we discuss emerging topics and trends
from across the interactive marketing world. The virtual coffee
chat is hosted directly on Twitter, hosted by @ETNexus. Follow the #NexusCafe hashtag and be
sure and add the hashtag to your tweet to participate. The person
with the best tweets wins a Starbucks gift card!
We're excited to host Rachel
Modiano, Director of Marketingt for iGoDigital, the leading provider
of personalization services that guide...
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It’s been said that “knowledge is power”—and at ExactTarget, we
couldn’t agree more. That’s why we’ve always taken product and
industry training seriously in the ExactTarget Academy. After all,
when you have the right tools and knowledge on how to use them, you
can immediately begin implementing the right programs to
take your campaigns to new heights.
And when the opportunity to enhance your program comes
along (right to your own city, in fact), WHY WAIT?
That’s why I’m so excited for the Solutions Workshops at our
upcoming CONNECT Global
Tour. On May 16, we’ll be headed to Sydney,
Australia to...
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This year we
are excited to be a Silver Sponsor of
DocuSign's annual conference,
Momentum 2012. Docusign is the global standard for electronic
signitures. Join us at the conference and learn how to
leverage cloud-based document and signature management
solutions.
Date: May 2-3, 2012
Location: The Westin St. Francis San
Francisco
Stop by our booth at the Partner
Pavilion!
Speakers Include:
Jeffery Hayzlett | Bestselling Author & Business
Expert
Terry Connell | SVP, Sales & Sales Operations,
Comcast
Eric Dirst | SVP & CIO, Devry
Jim Dickie | Managing Partner, CSO Insights
Keith Krach CEO,...
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Here at ExactTarget we’re always looking for the chance to
share client successes and wins. We recognize the ever-changing
interactive marketing landscape presents new and exciting
opportunities for our clients but also many challenges as well.
And, at the end of the day, all of us are on the hook for
delivering measurable results.
Many of our clients have leveraged the ExactTarget partnership
with the Adobe Digital Marketing Suite to create a foundation for
driving relevant online marketing programs that positively impact
their bottom-line.
We’re excited to share an example of this success in...
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Marketing automation is term that is gaining momentum whether
you are a B2B or a B2C marketer. But what does it mean and
what impact will have on your email and cross-channel marketing
efforts?
Marketing Automation is using a technology platform that
enables you to build content assets such as landing pages, emails,
Facebook tabs, web events, etc. and deliver them to a prospect
and/or customer at a time when it is most relevant to them in their
buying cycle. This "right time" is based on knowing your potential
customer by capturing demographic information, capturing their
interactions with...
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What is the difference between a Tab
and a Fan Page? How
is the Social Graph different from Open Graph? Marketers ask us these questions all the time and with
help from folks at Facebook, we put together a Glossary to help you
master the newest Facebook marketing concepts. We hope you find it
useful!
Glossary
Actions and Action Response “AR”
There are a variety of actions within Facebook Ads or Pages
including when a user clicks “Like”, “RSVP” or selects a custom
action. Another way to think of actions is to think of the
traditional “Call-to-Action” like click, call or download. AR
stands for...
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What is Bazaarvoice Social Summit?
The Social Summit is a two day conference, April
11th-13th, filled with social strategists and
executives from top brands. These leaders will share trends
and strategies for using social data in a customer-centric
world. Join ExactTarget in listening to:
- Top thought leader Keynotes
- Interactive session tracks
- Emerging Bazaarvoice initiatives and strategies
Summit Party
Thursday, 6:30 PM
Join us, Texas-style, in hanging out with Bazaarvoice and the
attendees at their grandest Summit party yet. A showcase of
local bands will set the tone for the evening while we...
Read More »
The ExactTarget Nexus team invites you to participate in our
#NexusCafe Twitter chat this Thursday and every Thursday from
11am-12pm ET, where we discuss emerging topics and trends from
across the interactive marketing world. The virtual coffee chat is
hosted directly on Twitter, hosted by @ETNexus. Follow the #NexusCafe
hashtag and be sure and add the hashtag to your tweet to
participate. The person with the best tweets wins a Starbucks gift
card!
During our upcoming #NexusCafe chat this week, we will discuss the
changes coming to Facebook for interactive marketers. Last week,
Facebook hosted...
Read More »
The
ExactTarget Nexus team invites you to participate in our #NexusCafe
Twitter chat tomorrow and every Thursday from 11am-12pm ET, where
we discuss emerging topics and trends from across the interactive
marketing world. The virtual coffee chat is hosted directly on
Twitter, hosted by @ETNexus. Follow the #NexusCafe
hashtag and be sure and add the hashtag to your tweet to
participate. The person with the best tweets wins a Starbucks gift
card!
For our upcoming #NexusCafe chat this week, our featured guests
will be the folks from Crown Partners. The team will
join us to talk about how to...
Read More »
Here it is:
your big chance. Next month the company will be co-sponsoring the
industry’s largest trade show. Due to scheduling conflicts, your
boss is unable to attend and you will be attending in his place.
Your responsibility is to oversee all company events and booths in
order to walk away with a hard list of qualified leads.
As you consider your next steps, you inevitably look to your
right and see the crippling pile of business cards gathered from
the last trade show your company attended. Of the 500+ cards
collected, approximately 20 (being generous) belonged to
individuals who even...
Read More »
The actual
definition of online identity can vary based on who you are asking.
In my opinion online identity surrounds everything you do, say,
approve, and share on the social web. It varies based on what
social
services you are using (Facebook, Google+, Twitter, etc) and
whether you are actually being authentic.
I stumbled across an Ev Williams' blog post about online identity
in which he describes the
five pieces of online identity - authentication,
representation, personalization, communication, and reputation.
Simply put, you have to authenticate the "representation" of your
personality...
Read More »
Are you
managing both your email and social media marketing channels? If
not, you should be. In fact, Facebook and Email are a lot more
alike than they are different — and when paired together, great
things happen:
Consider this:
- 58% of Adults in the U.S. check email first thing in the
morning. We learned that from the SFF series.
- People on your Facebook page are already your former, current
or future customers
- Facebook and Email share similar metrics. Example: Email
Subscribers = Facebook Likes, Email Clicks = Facebook Engaged
users
- Facebook and Email share similar content and...
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Thanks for the interest and excitement around the launch of
SocialEngage. Hundreds of CoTweet users have already signed
up for the free trial and are up and running. As we get
closer to the Feb. 15 sunset date of the free edition of CoTweet, I
wanted to answer some of the four most commonly asked questions
that have come up about the differences between CoTweet and
SocialEngage. Here’s a quick recap:
What happened to CoTweet?
SocialEngage is the Enterprise Edition of CoTweet with a bunch of
new features. We are sunsetting the free edition of CoTweet.
How is SocialEngage different from the...
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Each Thursday at
11am Eastern, marketers from around the world join the ExactTarget
Nexus partner ecosystem
on Twitter for a conversation about trends and campaign ideas
across the interactive marketing industry. We call the
virtual coffee chat the
Nexus Café.
A recent #NexusCafe chat explored mobile marketing campaigns trends
and technology. We featured two guests from ExactTarget team who
love everything mobile.
R.J. Talyor,
senior director of mobile products, has worked at ExactTarget for
more than 7 years and is focused on mobile campaign offerings.
Melinda
Krueger, senior marketing...
Read More »
The
ExactTarget Nexus team invites you to participate in our #NexusCafe
Twitter chat tomorrow and every Thursday from 11am-12pm ET, where
we discuss emerging topics and trends from across the interactive
marketing world. The virtual coffee chat is hosted directly on
Twitter, hosted by
@ETNexus. Follow the #NexusCafe
hashtag and be sure and add the hashtag to your tweet to
participate. The person with the best tweets wins a Starbucks gift
card!
Our guest for this week's #NexusCafe chat is Jeremy Mayes, account
executive at
PPC
Associates. Jeremy has over 15 years of direct marketing
experience...
Read More »
Recent
legislation passed in
Brazil could result in employers being required
to pay overtime to employees checking email or taking phone calls
after work hours. This law seems to follow some global employers'
efforts to limit the time spent on email while not at work--going
to such extremes as shutting off email servers during non-work
hours. You can read more of the original Mobiledia article that
reported this data
here.
Since much of the non-work email checking takes place on
smartphones, this news feels like a potentail speedbump in the
global acceleration path of mobile email--with many...
Read More »
Earlier
today we launched SocialEngage, our next generation social media
management application that brings together the best of CoTweet and
new capabilities to further empower brands to engage with customers
through social channels.
Developed in our San Francisco Social Media Lab, SocialEngage
serves as the cornerstone of ExactTarget’s social media management
suite. It features everything you’ve grown to know and love about
CoTweet, and much more -- including features such as RSS
integration, editorial workflow and Facebook management, just to
name a few.
The beauty of SocialEngage is that...
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Happy New Year from the
Design and Campaign Solutions teams at ExactTarget!
With the new year, we’re welcoming in some quick code updates that
will save you a little bit of time – but more importantly, keep you
up to date on HTML efficiencies for email. In the introduction of
the most recent version of Yahoo! Mail, the link color issue that
we were previously experiencing has gone away. It’s a small thing,
but worth a note in the interest of writing clean and efficient
HTML for email.
As noted in our
post from last
year, an older version of Yahoo! Mail caused link colors to change
to a...
Read More »
Each Thursday at 11am EDT,
marketers from around the world join the ExactTarget
Nexus partner ecosystem on
Twitter for a conversation about trends and campaign ideas across
the interactive marketing industry. We call the virtual
coffee chat the
Nexus Café.
Our guest for a recent chat was
Adam Evans, documentation writer
at ExactTarget. Adam is a regular contributor to the
ExactTarget
blog sharing insights and tips on how to leverage product
features. During our recent chat, we decided to take a tour of some
of his recent popular posts. We're always interested to hear how
our user community is...
Read More »
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