You are in the final stages of choosing ExactTarget as you new email service provider (ESP) and the realization that the task of either migrating your existing campaigns, or integrating a new ESP into your back-end system comes into focus. Whether you are using the services provided by ExactTarget or a consulting partner, here are the top 5 tips that we give clients to ease the burden on your team at the same time as speeding up the implementation.
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Define your marketing objectives and
goals
Prior to engaging with your assigned services team or partner agency, it is critical that you
have...
How do you communicate with your customers about relevant
and new products or services offered at your organization? I
receive postal mail from every Financial Services company I have a
relationship with on a weekly basis that I quickly turn around and
recycle. Alternatively, I don’t receive any postal mail from
any of my favorite retailers – instead, they send me emails.
