Email Marketing Software Solution

Goodwill Industries of Central Indiana faced a common problem—not knowing who its shoppers were or how to connect with them outside of the in-store experience. The organization sought a way to collect data about its best customers—both shoppers and donors—build loyalty with a rewards program, and implement an active email marketing solution. 

Since launching the Goodwill Rewards program with ExactTarget in November 2011, Goodwill sends daily emails, including thank-you communications for donations made, member birthdays, and discount offers.

Success metrics include:

• Nearly 100,000 Goodwill...

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Regardless of how long you’ve been using (or not using) a marketing automation tool, you should always be on the lookout for ways to improve your marketing efforts—whether it’s by implementing drip campaigns, exploring the wonders of dynamic content, or creating highly targeted email campaigns for specific audiences. The point is, there are always new and exciting things to try, especially with all of the extra time that you free up by implementing an automation system in the first place.

But how do you know what the next step is?

The best way to make sure that you’re always progressing...

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Interviewing our clients and hearing about their email marketing success firsthand is one of the best parts of my job at ExactTarget—especially when those stories are as compelling as First Midwest Bank’s!

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Join Kristina Huffman, Design Practice Lead, as she discusses and answers seven common questions about responsive email design:

What is responsive email?
Responsive design is a set of techniques in web design and development used to adapt a website to be readable on any screen and/or platform on which it's displayed. These techniques are being repurposed for emails. A responsive layout uses a piece of CSS3 code called a media query to detect the pixel size of the screen on which that email is opened. Based on the screen size detected, multiple stylesheets may be triggered to alter the layout and...

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October 2012 was an exciting time for ExactTarget’s partner ecosystem. Not only was the Orange Partner Network program launched at Connections, but also in front of the 4,000+ attendees, ExactTarget was excited to present the Power of ONE Reseller Partner of the Year award to our Platinum partner, C.TRAC.

C.TRAC has taken ExactTarget’s passion and unwavering commitment to client success and worked it into their own daily business practices by truly embodying ExactTarget's core values. Combined with their innovative strategy, design, integration, database management, reporting services, and...

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3sixty Live April meetings are coming to a city near you! 

• Connect professionally with the most innovative marketers in your area who also use the ExactTarget software
• Provide a place for sharing both strategies for marketing and ways of technically implementing them on the platform
• Connect directly with ExactTarget resources and people who can help you do your job better
• Innovate with...

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The Positive Coaching Alliance teamed up with High Five Marketing to fulfill the mission of providing a positive youth sports experience for thousands of kids across the United States. Their success led them to be recognized as a 2012 finalist for the ExactTarget Power of One Awards at Connections 2012.

THE POSITIVE COACHING ALLIANCE STORY
Seventy percent of kids lose interest in youth sports by the time they reach age 13. Volunteer coaches often don’t know how to teach beyond the Xs and the Os of the game to keep kids motivated and engaged.

That’s where the Positive Coaching Alliance (PCA)...

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At Connections this year we recognized over 30 companies as finalists for our Power of One Awards. The marketing team from Blinds.com, a leading retailer in the window blinds and shade business, was recognized as a finalist for their "Entice and Engage" campaign that generated 175% growth to their email list. Featured below is a summary of how Blinds.com went about achieving these phenomenal business results.

THE BLINDS.COM STORY

The Blinds.com team wanted to grow their email list with engaged prospects that could be reached across a number of platforms—not just email. The team knew that...

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ExactTarget’s first release of 2013 is now live! We’re constantly hard at work behind the scenes to deliver new features, improvements, and enhancements across all product lines. Here are three things that went live with this release that you could benefit from (or might just find interesting):

1. Distributed Sending = Empowerment

ExactTarget Distributed Sending is an easy-to-use application accessed via the Interactive Marketing Hub. It delivers an email marketing solution where corporate can provide email templates, images/logos, subscriber lists, and more for local marketers to use.

End users...

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Each Thursday at 11am EST, marketers from around the world join the ExactTarget user community on Twitter for a conversation about trends and campaign ideas across the interactive marketing industry. We call this virtual coffee chat ExactTarget Café.

Our guest for a recent #ETCafe chat was Peter Chase (@peterrchase), Executive Vice President at Scribe Software Corporation. During the chat Peter shared his insights into leveraging data to drive more successful campaigns. This was Peter’s and his team's first time on the chat and we had some amazing conversation!

Here's a recap from our...

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Moments ago we announced the completion of two incredibly strategic acquisitions - marketing automation provider Pardot and Web personalization provider iGoDigital. These transformational additions to the ExactTarget family broaden our suite of digital marketing products with B-to-B Marketing Automation and expanded Web capabilities that include predictive analytics.

Let me share a little more on each of these great new additions.

Pardot - In talking with clients around the world, it became clear that the marketers are hungry for a lead nurturing solution that integrates with their broader...

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I had the chance to sit down with Ben Pickering, CEO of Strutta to discuss Facebook Marketing Best Practices and Strutta!

SM: So what exactly is Strutta? 
BP: Strutta is software that helps marketers create, build and launch promotions on Facebook. Our tools are self-service and allow brands to build and engage their audience through social media, identify top influencers and measure campaign effectiveness.

SM: That sounds impressive! Does your platform work with ExactTarget?
BP: We have partnered with ExactTarget and SocialPages to make it easy for customers to develop fully-branded contests and...

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SM: So what exactly is Strutta? 
BP: Strutta is software that helps marketers create, build and launch promotions on Facebook. Our tools are self-service and allow brands to build and engage their audience through social media, identify top influencers and measure campaign effectiveness.

SM: That sounds impressive! Does your app work with ExactTarget?
BP: We have partnered with ExactTarget and SocialPages to make it easy for customers to develop fully-branded contests and promotions that tie together cross-channel marketing efforts.

SM: Can you share an example campaign?
BP: I can share two!...

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Few assets are more valuable than a company’s customer base.  

Yet, most companies are more systematic about managing their office supplies than their customers.  Research continues to show the majority of companies don’t know enough about their customer’s preferences and needs, what products or services they use, if they are satisfied, or if they are thinking about defecting to the competition, and why.

The problem is NOT the lack of customer data. Rather, pockets of customer data exist throughout the company. The problem is that none of it is integrates to create “one version of the truth”...

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I'm at the Mobile Marketing Association (MMA) annual forum in New York and couldn't be more excited to share that our new mobile software ExactTarget MobileConnect is here. Talking to mobile industry veterans, top brands and agencies about our newproduct is simply amazing.

ExactTarget MobileConnect is a mobile messaging solution that helps marketers to create, target, send and track SMS campaigns. What really sets MobileConnect apart from other mobile marketing solutions out there is that it seamlessly integrates with our cross-channel messaging platform, the Interactive Marketing Hub, to...

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You are in the final stages of choosing ExactTarget as you new email service provider (ESP) and the realization that the task of either migrating your existing campaigns, or integrating a new ESP into your back-end system comes into focus. Whether you are using the services provided by ExactTarget or a consulting partner, here are the top 5 tips that we give clients to ease the burden on your team at the same time as speeding up the implementation. 

1. Define your marketing objectives and goals
   
   Prior to engaging with your assigned services team or partner agency, it is critical that you have...

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Earlier today we launched SocialEngage, our next generation social media management application that brings together the best of CoTweet and new capabilities to further empower brands to engage with customers through social channels.

Developed in our San Francisco Social Media Lab, SocialEngage serves as the cornerstone of ExactTarget’s social media management suite. It features everything you’ve grown to know and love about CoTweet, and much more -- including features such as RSS integration, editorial workflow and Facebook management, just to name a few.

The beauty of SocialEngage is that...Read More »

I don’t know about you, but at ExactTarget we are all in extreme preparation mode for next week’s Connections! No – just us? Well, as you begin to prepare for Connections, there’s one important aspect you should keep in mind – Nexusing!

What’s Nexusing? It’s a concept brainstormed, drawn out, and launched by the ExactTarget partner team to describe what happens when networking and technology come together to produce something so great that the sum is better than its parts! We do this all the time at ExactTarget. We meet other great marketing technology companies with products that when...

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As marketers, it's difficult to push engaging, relevant, timely content in every single email you send. When you start to see those open and click rates dip, it may be time to wake them up with a re-engagement campaign.

After pouring through various marketing email examples, we've compiled a few of the reoccurring tactics marketers use to get a subscriber's attention.

Education:
The main message of this tactic is to encourage subscribers to make the most of their subscription. Give instructions on how subscribers can get the most value from your emails. Unengagement may mean they have a lack of...Read More »