Goodwill Industries of Central Indiana faced a
common problem—not knowing who its shoppers were or how to connect
with them outside of the in-store experience. The organization
sought a way to collect data about its best customers—both shoppers
and donors—build loyalty with a rewards program, and implement an
active email marketing solution.
Since launching the Goodwill Rewards program with ExactTarget in November 2011, Goodwill sends daily emails, including thank-you communications for donations made, member birthdays, and discount offers.
Success metrics include:
- Nearly 100,000 Goodwill...