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The Latest One to One Marketing Solutions With iLab - Omniture Test and Target

Thursday, August 27, 2009 by Jeff Cunning
iLab at ExactTarget is always rolling out new products, solutions, features, and functionalities for your benefit.  Recent innovations include Impression Tracking for Dynamic Content or AMPscript, Outbound Text Messaging with a Shared Short Code, and International Text Messaging.  Some spaces still remain so don't wait any longer to become our newest partner in innovation.

This week, we are excited to release Omniture Test & Target.  And in iLab, it's not just another affordable email marketing solution--it's free! This new feature is a conversion product that allows marketers to test subscriber interaction with website design, content, navigation, and campaigns.  Test results can be accessed in real time and used to target marketing offers, products, and content to different segments or individuals in order to create the most effective campaigns. 

Omniture Test and Target

Whether it's B2B or B2C, access iLab today to sign up for Omniture Test & Target and take the next step in delivering the most relevant information to your subscribers!
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Partner Network Builds Strategic Email Marketing Relationships

Thursday, August 20, 2009 by Kyle Schroeder

ExactTarget has a highly-talented team of people working with one objective in mind: developing strategic partnerships with referral, consulting, embedded, integrated, and reseller partners.

Why?

These partnership strengthen the abilities of the companies we work with and allow more people to utilize the power of ExactTarget’s one-to-one marketing software through email, SMS, and voice. ExactTarget is the perfect email marketing solution for many businesses looking to send direct email marketing campaigns.

Our partner page lists who we are currently aligned with and our program guide gives you detailed description of what it means to be a partner with ExactTarget, an industry leader in 1 to 1 Email Marketing Solutions that can develop effective email marketing campaigns across industries.

Interested in learning more? Download the ET Partner Program Guide PDF.

Kyle Schroeder
Slingshot Summer Intern

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Email Marketing Solution - Retailers Need a Live Offers Bailout!

Wednesday, April 1, 2009 by Angela Khan
I recently made a post suggesting retailers leverage the consumer's desperate cry for more socially responsible marketing (aka - build some trust back up when consumers have none left).  But don't stop there.  Why not jump on the "bailout" bandwagon as well.
 
One company put a creative spin on a promotion to give away free pizza for a year.  The only problem?  They started giving away pizza this week by accident before ever selecting a winner.  Opps.  This isn't necessarily all bad.  They did learn just how quickly their campaign was catching on in the websphere.  But I'm betting they didn't have time to do a cost analysis before giving away 11,000+ pizzas.  What they could have leveraged is a dynamically generated coupon offer.

Here are just a few quick benefits had this promotion been driven by a dynamic offer:
1.)  Identify the geo-graphic areas of the country that are generating the most traffic.  Now you've got another re-marketing attribute to leverage for the next campaign.
2.)  Identify the time of day the offer was used and now you've got yet another re-marketing attribute for the next campaign.
3.)  When the demand for the offer is higher than the expected traffic, you can always switch the consumers who haven't opened the email yet to a different offer.  Never too late to switch.
4.)  Dynamically generated codes means no one can guess the code and then mass distribute it.
5.)  Generate future business by requiring those who received the forwarded offer to sign up first in order to receive a promo code.

And before you know it, that coupon code bailed out your customers and your job!
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Email Marketing Term of the Day: API

Friday, March 13, 2009 by Amanda Cross
An Application Programming Interface (API) is a set of programming tools that you use to create an application.

People could use the ExactTarget APIs to:
  • Do some processes programmatically. For example, you can send an email without ever logging in to your account by using the API.
  • Integrate ExactTarget functionality into their own application. These mashups allow you to get the benefits of ExactTarget tools from within the context of a different program.
  • Create their own email marketing solution powered by ExactTarget tools.
ExactTarget offers two flavors of API: an XML API and a web service API. The XML API is simple enough for non-programmers to use, but not very powerful. The web service API offers a lot more flexibility and much better error reporting, but requires programming skills to use.

You must have your ExactTarget account specially enabled to use the API. Contact ExactTarget if you're interested in this feature.

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ExactTarget at Microsoft Convergence

Monday, February 9, 2009 by Stephanie Rhoads

Save the Date!  ExactTarget will be showcasing our best-of-breed email marketing solution as a Silver Sponsor at Microsoft's Convergence in New Orleans March 10-13th. 

If you have an interest in integrating your email marketing program with your CRM data, check us out in the Big Easy.  Learn more about ExactTarget for Microsoft Dynamics CRM here.  Or email the partner team for all the information you need on our relationship with Microsoft and our CRM integration.

Save the Date!
Who: ExactTarget
What: Microsoft Convergence
When: March 10-13, 2009
Where: Booth 809, Morial Convention Center, New Orleans

Register for Microsoft Convergence Now!


We look forward to seeing you in New Orleans!

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Offers, Discounts, Sales! Oh, where do I find them?

Tuesday, September 16, 2008 by ExactTarget Marketing
As the holidays approach, closing in on the last 3 months, it's amazing how quickly retailers begin to gear up on selling Halloween, Thanksgiving and Christmas decorations.  But where are those deals, that door buster that is going to make me block out my calendar the day after Thanksgiving to hit the sale?  And where are the deals relevant to what I want to buy?  Sure, I could buy the Glow in the Dark 14 foot Mummy for 10% off but why on earth would I want that when I don't even have a front yard to put it in?

I introduce to you in a very exciting way, LIVE OFFERS!  I can't begin to tell you what a privilege it is to have our very astonishing Product Development Team create this "offering", no pun intended.  This e-mail marketing solution is very powerful for not just the marketer but the consumer.  We'll start from the consumer's point of view since I am just so excited about this.  I can't wait to receive relevant offers!!

Let's start with my demographic stats (hint, hint, please send me something relevant):
•    Gen Y (29-42)
•    Married
•    No Children
•    College Educated
•    Enjoys shopping, eating out, running and reading
•    Business Professional who works 50+ hours a week
•    Brand Advocate for Jupiter Vapors shoes

So, did I mention I enjoy high end shoes that I simply can't afford?  Yes, I do receive my yearly $25 birthday gift card in the mail from some Apparel & Accessory Retailers.  But my husband swiftly throws any additional solicitation (I like to call them DEALS) in the trash before I even begin to sort through the pile.  But, what if I were to receive an exclusive offer via e-mail that only the very savvy and efficient shoppers could cash in on?  What if I were to receive an offer for a pair of limited addition shoes that only I and 300 others would have the opportunity to purchase?  Now that's excitement!



So, how could a retailer create such an offering?  Well, the answer is pretty simple.  Live Offers allows retailers to target, predict and re-market offers.  What does that mean?  Let me explain.

1.)  You know that I am in my late 20's or 30's.  I am a business professional who enjoys shopping.  Therefore, it is likely I check e-mail often, have little time to hunt for discounts and enjoy very fashionable shoes.  With a targeted inventory based live offer, I can enjoy the convenience of an exclusive, relevant offer sent via e-mail that I can check from my Blackberry at any moment.

2.)  Using Live Offer Redemption Reports, you can view when I opened the offer, printed it and redeemed it in the store.  You even know what store location I redeemed the offer in.  This enables you with the data you need to predict which offers I'll enjoy in the future.

3.)  Re-market offers to new segments when existing offers didn't catch on with the initial segment.  Inventory based offers allow retailers to target the entire list with an offer but only provide the offer to the first x amount of people who open the offer.  If the offer was never redeemed, re-assign the offer for a more effective e-mail campaign.

Now that retailers have the opportunity to leverage truly 1-to-1 personalized offers, I'm hoping I'll get one very soon.  Nothing would brighten my day better than a deal on a great pair of gold pumps for the holidays.  Oh, Jupiter Vapors, please e-mail me an exclusive offer.  I promise, you'll have me at open!

Angela Khan
Product Marketing Manager
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The revolution will not televised - it will be triggered.

Wednesday, October 31, 2007 by Integration Team

You saw it here first. The email revolution will be triggered. ExactTarget's Fall Release will be the trigger that starts the next revolution in one-to-one marketing. The ability to build programs within your email marketing system that run by themselves. Are you kidding me? Relevant Relational Data driving content in a single email marketing solution. It get's better, we have added the ability to send voice mail and text messsaging.

In one release? ExactTarget will need to hire someone to consult with customers on how to re-think database marketing given ExactTarget's latest toolset. Wait a minute. That's my job. Sorry readers I have to get ready for the revolution. No time to chat. One-to-one marketing is limited only by your imagination. Power to the Marketer.

If They say it can't be done - They haven't seen ExactTarget's Fall Release.

Bill Hammer
Senior Integration Consultant 
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