An Application Programming Interface (API) is a set of programming tools that you use to create an application.People could use the ExactTarget APIs to:
- Do some processes programmatically. For example, you can send an email without ever logging in to your account by using the API.
- Integrate ExactTarget functionality into their own application. These mashups allow you to get the benefits of ExactTarget tools from within the context of a different program.
- Create their own email marketing solution powered by ExactTarget tools.
You must have your ExactTarget account specially enabled to use the API. Contact ExactTarget if you're interested in this feature.
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