Marketers live in a very strange world. We know that marketing drives revenue - whatever your definition of marketing may be. Whether handing out fliers on the street corner, shouting from the rooftops, or implementing the most sophisticated Internet search optimization campaign leveraging every keyword known to man - you are marketing. You have to tell someone something about your products/services in order for them to know to buy from you. Otherwise you find yourself sitting all alone just hoping that someone somewhere happened to notice the sign you hung on your door.
The weird thing about our world is that marketing budgets are generally the first thing cut when times get tough. I've been in sales and marketing for over 15 years and have had to endure this trend a few times myself. It is never fun and it never makes sense. You find yourself muttering "but...wait...if we don't tell anyone about what we're selling...sales will decline further...and then you'll cut my budget again...and but...wait..."
So I was amused at an article in eMarketer Daily this week on this very topic - "Marketing Spending Pays Off for Small Biz". Funny finding from this study - companies that spend more, make more! I love this quote most of all "Use of e-mail marketing in particular correlated with expected revenue growth." So there you go...whatever the economic climate...keep shouting from rooftop and from your emails.
The weird thing about our world is that marketing budgets are generally the first thing cut when times get tough. I've been in sales and marketing for over 15 years and have had to endure this trend a few times myself. It is never fun and it never makes sense. You find yourself muttering "but...wait...if we don't tell anyone about what we're selling...sales will decline further...and then you'll cut my budget again...and but...wait..."
So I was amused at an article in eMarketer Daily this week on this very topic - "Marketing Spending Pays Off for Small Biz". Funny finding from this study - companies that spend more, make more! I love this quote most of all "Use of e-mail marketing in particular correlated with expected revenue growth." So there you go...whatever the economic climate...keep shouting from rooftop and from your emails.
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