For my inaugural blog post, I thought I would give an overview of the type of content you will see from me. I will explore the future of marketing, including everything from Facebook and Twitter to LinkedIn and Skype. I will also go beyond these household names and look at what is next on the bleeding edge and how people will want to be marketed to in the future.
Remember that episode of Futurama where advertisements are zapped into everyone's heads while they slept? That would be the perfect 1 to 1 Marketing solution, right? Send each potential customer a personalized advertisement that they cannot ignore.
Of course we all know that most, if not everyone would consider this a huge invasion of privacy. 15 years ago we would have considered Facebook and MySpace massive invasions of privacy. Now, with a few quiet objections, it is considered the norm.
Until the proverbial zapping of advertisements into customers' heads commences, the best marketing strategies with still center around Permission-Based Email Marketing. While integrating social media efforts is very important, the ROI of email still remains King.
Remember that episode of Futurama where advertisements are zapped into everyone's heads while they slept? That would be the perfect 1 to 1 Marketing solution, right? Send each potential customer a personalized advertisement that they cannot ignore.
Of course we all know that most, if not everyone would consider this a huge invasion of privacy. 15 years ago we would have considered Facebook and MySpace massive invasions of privacy. Now, with a few quiet objections, it is considered the norm.
Until the proverbial zapping of advertisements into customers' heads commences, the best marketing strategies with still center around Permission-Based Email Marketing. While integrating social media efforts is very important, the ROI of email still remains King.
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