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Email Marketing Solutions

Email Design Tip of the Week: Extreme Makeover, The Email Design Competition

Thursday, September 17, 2009 by Andrea Smith
We’ve blogged about it before, but we’re so excited we just have to share it again. The Design Solutions team is currently knee-deep working on one of ExactTarget’s premier main-stage events at Connections 2009. Still don’t know what I’m talking about? It’s simple – you can’t afford to miss:

Extreme Makeover: The Email Design Competition.
Connections 2009, Indianapolis, IN  •  Thursday, Oct. 15th, 10:00 – 11:00am

The specifics
Three design teams compete. Only one can win! Design teams from ExactTarget, Mighty Interactive, and Smith-Harmon have redesigned and will soon deploy their take on emails for three different ExactTarget clients. First join each team as they present their hard work, vote for your favorite via text, and then watch in anticipation as MarketingExperiments reveals both the fan favorites and the results of each battle as measured by clicks and conversions.

COMPETITORS: ExactTarget, Mighty Interactive, Smith-Harmon

CLIENT PARTICIPANTS: MarketingExperiments, AAA, Pier 1

JUDGE: MarketingExperiments

This is an amazing opportunity to see not only how important it is to have good design in email, but also how strategy, content hierarchy, and the unique email landscape come together for performance-driven success. Be sure to join us!

Design Solutions
In addition to the Extreme Makeover Competition, don't miss the ExactTarget Design Solutions team at our booth in the expo hall. Bring all your burning questions, sneak a quick critique and talk to the experts!

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