The Developer Track is packed this morning to see Advanced Dynamic Messaging and Smart Capture. The room looks like it seats about 100, and all the seats are full with several standing or sitting (like me--tough to type while standing!) around the perimeter of the room.
Centric Consulting
The presentation begin with Centric Consulting talking about its extensive experience using the advanced ExactTarget tools. As I type this, Dave Lemons from Centric Consulting is introducing the basic terms: microsites, data extensions, AMPscript...stuff like that. Bryan Wade, ExactTarget embedded expert and emcee of the event, has been interjecting as well, probably trying to help bring the sophisticated technical content to the attendees, who are certainly of various levels of technical experience, especially with the ExactTarget tools.
Centric has built a landing page that displays the results of a query activity on a data extension. Centric is a third-party developer, and the functionality that they're displaying here is not just an example of what other people can also do, but could eventually become the kind of app that we've been talking about all conference long that could be made available to ExactTarget customers everywhere.
Best Buy
Eric Brousseasu, Best Buy
Jim Murphey, technology solutions manager
The second part of the session is a case study of some of the cool things that Best Buy has implemented.
Eric and Jim started the presentation basic with their dynamic content that they're using in their emails. The dynamic content is based on attributes in a data extension, so it sounds like they're basing dynamic content on more than just subscriber attributes. They're also including AMPscript in the emails for simple things like proper capitalization as well as for building rowsets to include the message. You can do things like include a purchase history using this functionality. I think that in this case they're sending emails to alert customers when a product comes back in stock.
As they moved in to the advanced dynamic content discussion, they talk about using Content Syndication ("screen scrape," as it's called in the vernacular) to grab content from their website to include in the email. It sounds like they're transforming the XML from the site using AMPscript before including it in the body of the message. By combining the subscriber's wish list content (from the website) with the emails, they're creating truly personalized, truly 1-to-1 communication. This is a really cool implementation.
They were running out of time for the last part of their talk, so we rushed through the delayed surveys (the "how was the shopping experience" email that came out a few days after the purchase, the ability of customers to cancel their own orders through the website, and the ability to see which SKUs were selling best--all using the ExactTarget application.
A very cool presentation with some very cool functionality. Also very cool: now the people are filing out and I get can a seat. Maybe my foot won't be asleep for the whole day after all!
Centric Consulting
The presentation begin with Centric Consulting talking about its extensive experience using the advanced ExactTarget tools. As I type this, Dave Lemons from Centric Consulting is introducing the basic terms: microsites, data extensions, AMPscript...stuff like that. Bryan Wade, ExactTarget embedded expert and emcee of the event, has been interjecting as well, probably trying to help bring the sophisticated technical content to the attendees, who are certainly of various levels of technical experience, especially with the ExactTarget tools.
Centric has built a landing page that displays the results of a query activity on a data extension. Centric is a third-party developer, and the functionality that they're displaying here is not just an example of what other people can also do, but could eventually become the kind of app that we've been talking about all conference long that could be made available to ExactTarget customers everywhere.
Best BuyEric Brousseasu, Best Buy
Jim Murphey, technology solutions manager
The second part of the session is a case study of some of the cool things that Best Buy has implemented.
Eric and Jim started the presentation basic with their dynamic content that they're using in their emails. The dynamic content is based on attributes in a data extension, so it sounds like they're basing dynamic content on more than just subscriber attributes. They're also including AMPscript in the emails for simple things like proper capitalization as well as for building rowsets to include the message. You can do things like include a purchase history using this functionality. I think that in this case they're sending emails to alert customers when a product comes back in stock.
As they moved in to the advanced dynamic content discussion, they talk about using Content Syndication ("screen scrape," as it's called in the vernacular) to grab content from their website to include in the email. It sounds like they're transforming the XML from the site using AMPscript before including it in the body of the message. By combining the subscriber's wish list content (from the website) with the emails, they're creating truly personalized, truly 1-to-1 communication. This is a really cool implementation.
They were running out of time for the last part of their talk, so we rushed through the delayed surveys (the "how was the shopping experience" email that came out a few days after the purchase, the ability of customers to cancel their own orders through the website, and the ability to see which SKUs were selling best--all using the ExactTarget application.
A very cool presentation with some very cool functionality. Also very cool: now the people are filing out and I get can a seat. Maybe my foot won't be asleep for the whole day after all!
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