With the number of people using social networks increasing, the opportunity to spread information using these networks is becoming more exciting. According to the article "What Women Want from Social Sites," women are interested in using social sites for finding out about products, services and discounts. Not surprisingly, the survey found that the top reasons women use social sites are staying up to date with friends and professional networking, however, an astounding 79% of survey participants considered researching products and services important and 64% considered finding deals and discounts important. This means that a great deal of women that use social networks would respond to marketing on social networks that is relevant to them.
Integrating social media marketing with an email marketing strategy is a great way to spread the word about products, services, deals and discounts. If I get an email with information about a sale going on at my favorite store, then sharing the media to facebook or twitter would allow my friends to also be aware of the great deals. Thus, the power of social networks allows marketers to easily spread email messages while still adhering to the principles of permission based email marketing.
To learn more about integrating your email strategy with your social network strategy, check out the whitepaper "Expanding the Reach of Email through Social Networks."
Integrating social media marketing with an email marketing strategy is a great way to spread the word about products, services, deals and discounts. If I get an email with information about a sale going on at my favorite store, then sharing the media to facebook or twitter would allow my friends to also be aware of the great deals. Thus, the power of social networks allows marketers to easily spread email messages while still adhering to the principles of permission based email marketing.
To learn more about integrating your email strategy with your social network strategy, check out the whitepaper "Expanding the Reach of Email through Social Networks."
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