Last week’s Wall Street Journal article “Why Email No Longer Rules…” certainly grabbed my attention. It emphatically proclaimed:
“Email has had a good run as king of communications.
But its reign is over.”
After reading this I had to ask myself if the Wall Street Journal knows something ExactTarget doesn’t about the way we communicate today.
What dashing prince of communications has come in to take email’s throne?
No such prince exists. Enter MarketingSherpa’s chart of the week that shows how individuals share links when they want to pass them on to friends and family. The fact is that 78% link through email, while 22% use social media to share. It’s a fragmented communications battle out there, marketers. That’s why you have to prepare a multi-pronged communications strategy.
Check out our Social Media Kit for planning your attack. After all, the king and the prince are family, they work better together.
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