Happy St. Patrick's Day everyone! I stumbled upon a great article from Chris Dickey this morning. Almost, as if he were speaking directly about how to use the ExactTarget 1-to-1 communications platform - http://adage.com/cmostrategy/article?article_id=135269.
He gives some great advice on how to measure engagement and trigger appropriate re-engagement campaigns, including the use of text and voice. Once you've taken a look at the article, check out the laundry list of features below that can be used to set these campaigns up. Every use case in his article can be simply executed upon with the ET application. Enjoy!
Measures & Filters - automate the set up of these for triggered email campaigns and for generating relevant engagement subscriber lists....
Emerging Messaging Mediums - Text & Voice
Automated Interaction Management (AIM) - Schedule and pre-set filters and triggered messaging including text and voice based on user behaviors...
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