It is getting down to the final stretch for retailers, and Black Friday is just 4 days away! Are you a retailer looking for a way to differentiate your brand? I penned a byline for the folks over at Multichannel Merchant on this topic and they called it: "Five Ways to Differentiate Your Brand this Holiday Season."
The first tip flies in the face of what most retailers will do this season. The tip is: "Send More Relevant Rather than More Frequent." Unfortunately most retailers will ignore me and will increase their email frequency by at least one email per week starting about 11/20, much to the chagrin of their lifetime customer value. I can feel it already!
Check out the other tips too, such as leveraging tools like ExactTarget's live content to deliver targeted, single-use coupons to help drive your cross-channel sales, or promote popular items, then use live content to swap them out when quantities run low.
Happy Thanksgiving!
The first tip flies in the face of what most retailers will do this season. The tip is: "Send More Relevant Rather than More Frequent." Unfortunately most retailers will ignore me and will increase their email frequency by at least one email per week starting about 11/20, much to the chagrin of their lifetime customer value. I can feel it already!
Check out the other tips too, such as leveraging tools like ExactTarget's live content to deliver targeted, single-use coupons to help drive your cross-channel sales, or promote popular items, then use live content to swap them out when quantities run low.
Happy Thanksgiving!
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