The ExactTarget Nexus team invites you to participate in our
#NexusCafe Twitter chat this Thursday and every Thursday from
11 a.m. - 12 p.m. ET, where we discuss emerging topics and trends
from across the interactive marketing world. The virtual coffee
chat is hosted directly on Twitter, hosted by @ETNexus. Follow the #NexusCafe hashtag and be
sure and add the hashtag to your tweet to participate. The person
with the best tweets wins a Starbucks gift card!
We're excited to host Rachel
Modiano, Director of Marketingt for iGoDigital, the leading provider
of personalization services that guide...
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There’s been a new trend cropping up lately in inboxes – maybe
you’ve seen it? It’s full of love. Sometimes it points you in the
right direction. Other times, it’s simply breaking up the
information overload.
What’s the trend? It’s icons in subject lines, and marketers in
every vertical are finding ways to use this eye-catching new tool
to snag more opens on their emails.
It’s actually not that new. Since a fourteen year old
first learned to text her friends, they’ve been putting the <
together with a number 3 to create a heart. (It looks like this:
<3 See it?)
What IS new is that all kinds of...
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It’s been said that “knowledge is power”—and at ExactTarget, we
couldn’t agree more. That’s why we’ve always taken product and
industry training seriously in the ExactTarget Academy. After all,
when you have the right tools and knowledge on how to use them, you
can immediately begin implementing the right programs to
take your campaigns to new heights.
And when the opportunity to enhance your program comes
along (right to your own city, in fact), WHY WAIT?
That’s why I’m so excited for the Solutions Workshops at our
upcoming CONNECT Global
Tour. On May 16, we’ll be headed to Sydney,
Australia to...
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Marketing automation is term that is gaining momentum whether
you are a B2B or a B2C marketer. But what does it mean and
what impact will have on your email and cross-channel marketing
efforts?
Marketing Automation is using a technology platform that
enables you to build content assets such as landing pages, emails,
Facebook tabs, web events, etc. and deliver them to a prospect
and/or customer at a time when it is most relevant to them in their
buying cycle. This "right time" is based on knowing your potential
customer by capturing demographic information, capturing their
interactions with...
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Each Thursday
at 11am EDT, marketers from around the world join the ExactTarget Nexus partner
ecosystem on Twitter for a conversation about trends and campaign
ideas across the interactive marketing industry. We call the
virtual coffee chat the Nexus Café.
During a recent #NexusCafe chat, we focused on email marketing tips
that are often overlooked or missed. Our guest for the chat was
Jody
Freshwater, account director at MarketNet. Jody has spent
many years working with ExactTarget for her client's interactive
marketing campaigns. She has also volunteered help lead our 3sixty
Live Dallas...
Read More »
Each Thursday
at 11am EDT, marketers from around the world join the ExactTarget Nexus partner
ecosystem on Twitter for a conversation about trends and campaign
ideas across the interactive marketing industry. We call the
virtual coffee chat the Nexus Café.
Our guest for a recent #NexusCafe chat was Jeremy Mayes, account
executive at PPC
Associates. Jeremy has over 15 years of direct marketing
experience with a passion for search engine marketing. We discussed
fundamentals and insights for maximizing your pay-per-click
campaigns. Here's a summary of our discussion:
@ETNexus Q1: What
are some...
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Last Wednesday
in a packed house at the FMC, we learned new and exciting changes
introduced to the way that brands can interact with Facebook
users. Facebook COO Sheryl Sandberg and VP of Product Chris
Cox were among some of the other top Facebook executives sharing
all of the new tools becoming available -- from sponsored stories
in mobile newsfeeds to display advertising upon logging out of the
social network.
What struck me as most interesting was the anticipated makeover
of Facebook Fan Pages -- where they now sport a style similar to
the recently revamped personal profile Timeline Pages....
Read More »
Each Thursday at 11am EDT, marketers from around the world join
the ExactTarget Nexus
partner ecosystem on Twitter for a conversation about trends and
campaign ideas across the interactive marketing industry. We
call the virtual coffee chat the Nexus Café.
During a recent #NexusCafe chat, we discussed the importance of
data in powering interactive marketing. Marketers are under
pressure from tight timelines, working across teams to execute
campaigns. And marketers need accurate, accessible data to segment
relevant, engaging messages to subscribers. During our chat, we
explored the importance...
Read More »
The
ExactTarget Nexus team invites you to participate in our #NexusCafe
Twitter chat tomorrow and every Thursday from 11am-12pm ET, where
we discuss emerging topics and trends from across the interactive
marketing world. The virtual coffee chat is hosted directly on
Twitter, hosted by @ETNexus. Follow the #NexusCafe
hashtag and be sure and add the hashtag to your tweet to
participate. The person with the best tweets wins a Starbucks gift
card!
This week our #NexusCafe chat will focus on email marketing tips
that are often overlooked. Our guest for the chat is Jody Freshwater,
account director...
Read More »
If you spend much time in our 3sixty community, you will see that a
common suggestion is to offer better ways of searching for
information within our products: Emails, Templates, Subscribers,
Users, etc. One way we have addressed this is with our new search
feature in the Interactive Marketing Hub Calendar. The Calendar
search feature, released along with the launch of the IMH in
October of last year, lets you search for past and future email
sends by taking your search word (or words) and returning any
calendar entries that contain it in its name or description
The IMH Calendar is a...
Read More »
What
could be a better start to the New Year than to kick off with
ExactTarget’s first breakfast seminar of 2012. Bringing together
clients and prospects, Phil Cook and Andrew Chothia provided an
interesting and engaging presentation revealing insights from
ExactTarget’s first-ever study of consumers in the UK – The Digital
Kingdom – the 11th report of our
Subscribers, Fans and Followers research series.
The report specifically looked at:
• When and how UK consumers use Email, Facebook and Twitter (i.e.
what motivates them to subscribe to receive permission-based
emails, “Like” a brand on...
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Earlier
today we launched SocialEngage, our next generation social media
management application that brings together the best of CoTweet and
new capabilities to further empower brands to engage with customers
through social channels.
Developed in our San Francisco Social Media Lab, SocialEngage
serves as the cornerstone of ExactTarget’s social media management
suite. It features everything you’ve grown to know and love about
CoTweet, and much more -- including features such as RSS
integration, editorial workflow and Facebook management, just to
name a few.
The beauty of SocialEngage is that...
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Google
has announced the launch of
Google+ Pages which allows
brands and businesses to create a presence on Google+. With Google+
Pages, brands can now publish and manage conversations on
Posts as well as upload Photos and Videos. There are a few
unique features I am keeping my eye as they evolve the
platform:
-
Direct Connect:
A key differentiators from other social networks is that Google
tools, like search or Gmail, are integral to how we interact
online. A Google+ Page feature is Direct Connect that makes
it simple for people to connect with a brand page by letting people
enter '+'...
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Looking for innovative ways to drive engagement through your
Facebook Fan Page, a new way to fuel email list growth from
Facebook, or maybe just looking to get started and build your page
from scratch?
ExactTarget SocialPages is here to help – putting Facebook Fan Page
management in YOUR hands. It’s not enough to just have a fan page –
companies need an active presence to gain the attention of users,
drive consumer engagement, and increase brand awareness.
ExactTarget SocialPages provides a variety of tools to help,
including:
1.) SocialPages
Editor: You can build a branded presence on Facebook...
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We're
all sick of irrelevant emails. But with an overwhelming amount of
data, it's hard to uplevel your retail marketing efforts. Ready to
trade in multi-channel woes for cross-channel success? Leave
tedious data management behind with quick wins that you can
implement NOW for a complete view of each customer.
From Point-of-Sale and email to Twitter and Foursquare, there's no
question that data is everywhere. But what you're doing with that
information is the difference between challenge and
opportunity.
That's why we've created these quick wins to help you get the most
out of your data. These...
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With
the right marketing automation solution, you can automate both
simple and complex marketing activities with just a few clicks from
one-off to batch messaging, data movements, integrations, and
report delivery.
No matter what your industry, marketing automation can simplify
repetitive marketing tasks and drive more sophisticated uses of
your customer data. For example:
-
Financial services: Back-end operations like
account statements, low-balance alerts, and lifecycle marketing
campaigns
-
Technology: Subscription renewal programs,
interactive account reminders, and product updates
-
Manufacturing:...
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