As a web developer, you tend to spend a lot of time online. As a web developer in marketing, you spend even MORE time online since you’re always looking for new ideas. Working on a corporate web page may limit the development of certain things, but you’re never limited on creative ideas! Here’s one cool marketing tool I see more and more often on web pages to grab people’s attention.
A great way to show that you are up-to-date on your webpage is to let your users see and know what they or others like / dislike. For example, on Flickr you’ve probably noticed a bunch of keywords served up in one spot based on peoples’ search. This collection of search keywords is called a "TagCloud". But I call this a Web 2.0 enhancement! Basically, a TagCloud is just a collection of good old meta tags bundled up and visualized to help your web page visitors to find what they looking for (or not looking for!).
Definition: "TagCloud is a web application for visualizing word frequencies in any user-supplied text by creating what is popularly known as a tag cloud or text cloud." Sounds impressive, huh? And it’s actually fun (and useful) to serve up dozens of links that are just waiting to get clicked and result in marketing action.
Want to try your own TagCloud for your webpage or email marketing campaign? You can get useful help at TagCloud - Generator
Michael Mehrmann
Manager, Web Development
ExactTarget Feed
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