Digital marketers know that it’s all about the numbers. Every quality social media tool will have a powerful analytics platform to show CMOs (and their teams) how effective their social media strategies are shaping up to be. Hopefully, most CMOs also know that social media is truly an area of marketing where the numbers can craft a narrative. Although numbers can’t capture all the nuances of a brand’s voice on social media, the numbers do help to show how well the brand’s messages are being received by customers, and that’s a direct reflection of the strategy and voice as a whole.
As a CMO,...Read More »