In case you missed it, here is the Top 5 round-up of ExactTarget's best blog posts from last week:1. Staying Connected with ExactTarget
Almost a year ago, I blogged about ExactTarget joining various social networks. I love this line: “Every day, we are learning more and more about the power of social networking.“ What a difference a year makes! Read More
2. Measuring ROI By The Square Foot
I was driving along the interstate last week when I noticed a billboard alongside the road. In big, bold letters it read: "Measure Your Advertising ROI By the Square Foot". Suddenly the difficulties of advertising in print media took on a whole new light. Read More
3 Email Design Tip of the Week: HTML for the Unique Email Landscape
As we touch on this issue time and time again, HTML for email can be very different than HTML for websites. Here are a few tips to get started, and for coding veterans, some thoughts to freshen your perspective. Read More
4. New Email Marketing Tracking Software In iLab
Improve your email marketing strategy with us! One of the newest innovations coming through ExactTarget's iLab is Impression Tracking - a new feature that allows users to track the effectiveness of different content regions generated by AMPscript or Dynamic Content. Read More
5. Email + Social Media: The Future of B-to-B Marketing?
At the recent ANA/BtoB Magazine conference in Chicago, Paul Dunay, Global Managing Director for services marketing at Avaya, and Jason Ferrara, VP Corporate Marketing at CareerBuilder.com presented a terrific session titled "How B-to-B Marketers Are Using New Media," in which they discussed how they have increased spending on new media, especially in the past year. Read More
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