Each Thursday at 11am EDT, marketers from around the world join the
ExactTarget Nexus
partner ecosystem on Twitter for a conversation about trends and
campaign ideas across the interactive marketing industry. We
call the virtual coffee chat the Nexus Café.
We hosted guest, RapidBuyr,
a B2B daily deals site for small-to-medium businesses. They offer
discounted offerings for software, hardware, web development and
design services, IT outsourcing, events, SaaS offerings, and more.
During our #NexusCafe Twitter chat, the RapidBuyr team and our chat
participants discussed strategies for...Read More »
If
you're brand new to ExactTarget or just thinking about taking the
plunge, I'd recommend you check out a document that was written
just for you:The
Getting Started Guide.
Even if you've been using ExactTarget for a while, the information
in The Getting Started Guide might help you complete several
essential tasks. The guide is split into five sections:
Setting Up Your Account - This
page provides the basics for getting your application up and
running. If you need to update your settings or add a user, this
page tells you how.
Posted by: Tom Williams Thursday, October 21, 2010
Not that long ago while working for a web
analytics company, I went on a joint sales call with our founder
Peter McCormick who was a partner of mine at the time. While
neither of us were technically sales people, here we were in the
boardroom of a Fortune 100 client pitching the benefits of a lead
nurture campaign. For their part the client had very realistic
expectations, after all they had believed most of what they
had been told by their vendors.
The client wanted three basic things:
1) to track and measure traffic on
their web site, 2) automatically trigger an event when a site visitor...
Posted by: Kristen Neal Thursday, September 30, 2010
Today, ExactTarget clients can send to account, contact, and
lead entities, but with CRM 2011 you'll be able to send to
any existing or custom entity. The ExactTarget-Microsoft
Dynamics CRM Integration will be available for
CRM 2011 Online and On-Premise.
Social CRM with Microsoft Dynamics CRM and
Azure Blog postcontributed by
Barry Givens, Global Channel Development Manager with
Microsoft Dynamics CRM
"Seven years ago we launched Microsoft CRM 1.2 to a small but
enthusiastic audience. CRM 1.2 was a market breakthrough for
us but it was only after a healthy independent software vendor
community...
Posted by: Kristen Neal Friday, September 24, 2010
CRM, Web Analytics, and
Email Marketing are each powerful tools to better understand your
audience. Put them all together and tada! you’ve got a powerful
one-to-one marketing engine. When sales and marketing technologies
are integrated, marketers can identify the effectiveness of their
website copy, whitepapers, webinars, and other online efforts
through conversion rates. Enhanced prospect segmentation and
targeting results in increased personalization, targeted relevancy,
and deeper visibility into conversion rates and campaign
return.
So where do you reside on the marketing
integration...Read More »
There
only can be one number one. The best. Número uno. That is the newly
stated goal of Indianapolis based email service provider,
ExactTarget - to be #1. CEO, Scott Dorsey, stated that
ExactTarget's goal for 2011 is to be best in breed for email,
social, SMS and mobile services. This news sent the a conference
room of over 2,000 ExactTarget user attendees buzzing with Twitter
tweets, text messages, Facebook fan posts and, of course,
old-school email messages.
A demo of ExactTarget's new Interactive Marketing Hub followed with
new software tools and toys that will be released in beta...Read More »
Since my daughter was born over a year ago, I’ve wanted to create a
digital photo book to recap some of her special moments. I’ve
always enjoyed the concept of scrapbooking, but I’ve never been
good at completing one. It’s just too time consuming to have to do
everything manually. That’s why a digital photo book is so
appealing. You can easily select your layouts, drag-and-drop
photos, and wa-la – you’re done!
I’ve been researching lots of different
sites to try to find the best deal on a photo book. But nothing
could compare to the deal I found a few weeks ago on Groupon:
$10 for a 20-Page...Read More »
Posted by: Abby Bergman Wednesday, August 11, 2010
Do you think that email is a thing of the past? If so,
according to the new Nielsen study you need to think again.
Twenty-five minutes out of every hour spent on U.S. mobile internet
is dedicated to email, dominating all other categories such as
social networking, entertainment, and news. Mobile phones are no
longer strictly used for dialing a friend, cell phone text blasts,
or playing games. They are a great way for companies to implement
one to one marketing campaigns through email marketing
software.
When planning their next internet email marketing campaign,
businesses need to take into...
At ExactTarget, we’ve built a
great business and an innovative, powerful email marketing
application and platform to create, send and track one-to-one
marketing messages via multiple modes (email, SMS, mobile, social).
Our original premise of being simple, easy to use and suitable for
use by any type of business has served us incredibly well. At the
same time, market demand and opportunity have prompted us to build
that messaging app/platform out to an extremely sophisticated,
robust, scalable, secure, highly available enterprise-ready system
today.
The investments in time, money, intellectual...Read More »
How do you communicate with your customers about relevant
and new products or services offered at your organization? I
receive postal mail from every Financial Services company I have a
relationship with on a weekly basis that I quickly turn around and
recycle. Alternatively, I don’t receive any postal mail from
any of my favorite retailers – instead, they send me emails.
Are you communicating with your customers via the best
email marketing channel they prefer? If not, there are a lot
of cross-sell and up-sell opportunities you may be missing out on.
Consider the following:
Today is a historic day for ExactTarget and our clients! We are
taking an enormous step forward in helping you bring together all
forms of interactive communications and drive deeper customer
engagement by combining the power of email marketing and social
media.
I am excited to announce ExactTarget has completed the acquisition
of CoTweet, the enterprise leader...Read More »
It's been an amazing run in 2009 for the Embedded Channel at
ExactTarget. For those of you who don't know - the
Embedded channel works with software companies that utilize
ExactTarget's SOAP API's to go to market with their own email
or sms products.
As I look back I realized we've grown the number of Embedded
partners from 22 to 60 ISV's. We have Embedded
partners who offer Business to Business email marketing / campaign
management software in the Print, Auto, SMB, MRM, Voice, Medical,
Events, and eCommerce verticals (to name a few). It
feels like software companies are realizing that...Read More »
Thinking about using mobile
coupons? If you are, here are 5 things you absolutely must know
about planning and managing a successful mobile coupon
strategy.
1. Make the Offer Relevant to the Consumer.
“Opt-in mobile marketing has an enormous potential if done
responsibly and is specifically focused on the stores/restaurants
that matter to each consumer,” said Alistair Goodman CEO of 1020
Placecast.
A recent study conducted by Harris Interactive of more than 2,000
adults measured cell phone owner preference levels and receptivity
for opt-in mobile marketing messages from...Read More »
ExactTarget has one of the industry leading email marketing software
applications on the market. It has unbelievable capabilities to
power massive email campaigns that intelligently reaches
customers—increasing the marketer’s sophistication.
Additionally, this platform also provides
detailed tracking capabilities. This allows marketers to
monitor deliverability, click-through rates, and forwards—just to
name a few.
In
case you missed it, here is the Top 5 round-up of ExactTarget's
best blog posts from last week:
1. Staying Connected with
ExactTarget
Almost a year ago, I blogged about ExactTarget joining various
social networks. I love this line: “Every day, we are
learning more and more about the power of social networking.“ What
a difference a year makes! Read More
2.
Measuring ROI By The Square Foot I was driving along the interstate last week when I noticed a
billboard alongside the road. In big, bold letters it read:
"Measure Your Advertising ROI By the Square Foot". Suddenly the
difficulties of...Read More »
Driving traffic to a website is all well and good, but the real
challenge is often tracking the results and follow-through of the
visitors.
Try using landing pages to expand on your current engagement
campaign.
What are the benefits to a landing page?
1. Create – unlimited design freedom
2. Personalize – leverage dynamic content and
other tools to make it subscriber-specific
3. Measure – detailed URL link tracking activity
is recorded
4. Recycle – use content (images, pictures, etc.)
previously created in your landing page
5. Engage – connect with subscribers and encourage
online registration 6....Read More »
Improve your email marketing strategy with us! One of the
newest innovations coming through
ExactTarget's iLab is
Impression Tracking - a new feature that allows users to
track the effectiveness of different content regions generated by
AMPscript or Dynamic Content. The ability to track this data
has long since been desired and has now manifested into two
separate and useful reports: 1) Impression Tracking by
Job and 2) Region Performance Over Time. The first,
Impression Tracking by Job, is shown below and displays the
tracking information for a specific job (single email send) and...Read More »
Want to improve your marketing strategy? Need affordable email
marketing software? The Innovations Lab, commonly referred to as
iLab, is the perfect place to enhance your one-to-one marketing
efforts. We release our newest features to iLab first where
clients can access them in exchange for providing us with valuable
feedback. iLab is located in ExactTarget's 3sixty user
community--clients can login and view current, former, and future
innovations and sign up to have the available features
automatically enabled. During the test process, clients will
also be able to complete a short survey...Read More »
Hey
all. Today I'll be discussing how to strengthen your e-commerce
kung-fu by utilizing ExactTarget's Landing Page technology.
As you might have realized from browsing some of the other posts on
our blog, targeted email marketing is only
part of the story. A question to ponder is: 'Why
personalize a customer's email only to send them to a
non-personalized web page?'.
There often seems to be a disconnect in the minds of marketers when
it comes to the partnership between email and their website. If you
harness the power of one to one marketing for email shouldn't
your website also present...Read More »
ExactTarget has a great tool
incorporated into their powerful email marketing software that
features
voice messaging.
From promotional messages to
appointment reminders, emergency notifications to direct marketing
campaign follow-ups, Voice has emerged as a powerful addition to
your one-to-one communication arsenal.
So
as an airline, I might want to create a promotional campaign that
pulls in the “pilot of the year”. A message could be recorded from
him that encourages all the passengers that flew last year around
the holidays to book their flights early. By using the code this
message...
Not that long ago while working for a web
analytics company, I went on a joint sales call with our founder
Peter McCormick who was a partner of mine at the time. While
neither of us were technically sales people, here we were in the
boardroom of a Fortune 100 client pitching the benefits of a lead
nurture campaign. For their part the client had very realistic
expectations, after all they had believed most of what they
had been told by their vendors.
There
only can be one number one. The best. Número uno. That is the newly
stated goal of Indianapolis based email service provider,
ExactTarget - to be #1. CEO, Scott Dorsey, stated that
ExactTarget's goal for 2011 is to be best in breed for email,
social, SMS and mobile services. This news sent the a conference
room of over 2,000 ExactTarget user attendees buzzing with Twitter
tweets, text messages, Facebook fan posts and, of course,
old-school email messages.
I’ve been researching lots of different
sites to try to find the best deal on a photo book. But nothing
could compare to the deal I found a few weeks ago on Groupon:
Do you think that email is a thing of the past? If so,
according to the new 
At ExactTarget, we’ve built a
great business and an innovative, powerful email marketing
application and platform to create, send and track one-to-one
marketing messages via multiple modes (email, SMS, mobile, social).
Our original premise of being simple, easy to use and suitable for
use by any type of business has served us incredibly well. At the
same time, market demand and opportunity have prompted us to build
that messaging app/platform out to an extremely sophisticated,
robust, scalable, secure, highly available enterprise-ready system
today.
How do you communicate with your customers about relevant
and new products or services offered at your organization? I
receive postal mail from every Financial Services company I have a
relationship with on a weekly basis that I quickly turn around and
recycle. Alternatively, I don’t receive any postal mail from
any of my favorite retailers – instead, they send me emails.
Thinking about using mobile
coupons? If you are, here are 5 things you absolutely must know
about planning and managing a successful mobile coupon
strategy.
In
case you missed it, here is the Top 5 round-up of ExactTarget's
best blog posts from last week:
What are the benefits to a landing page?
Hey
all. Today I'll be discussing how to strengthen your e-commerce
kung-fu by utilizing ExactTarget's Landing Page technology.
So
as an airline, I might want to create a promotional campaign that
pulls in the “pilot of the year”. A message could be recorded from
him that encourages all the passengers that flew last year around
the holidays to book their flights early. By using the code this
message...
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