Well, spring is finally here despite the snow we received yesterday afternoon. And what better way to start with a fresh approach to tracking the success of email marketing campaigns than with our new enhanced tracking features from our Winter 2009 Release. My personal favorites are the tabular navigation settings and ability to quickly export data to merge with other external system data or present in impromptu meetings.
Effective, May 1st, 2009 all clients will be moved over to enhanced tracking. So, if you haven't checked it out yet, now is the time to do a little spring cleaning when it comes to your email tracking success. Below is a snapshot of some of the great features included:
Overview Tab: This tab provides a 10,000 foot aggregate view of an email campaign providing insight into behavioral patterns of all subscribers. Data is represented in pie and graph formats and can also be exported to Excel or printed to PDF.
Click Activity Tab: This tab includes unique click-through of URLs and images within email. Users can select between Overlay View and Link View. Overlay View tracks links as an overlay on top of email creative while Link View provides a more analytical view of link performance.
Email Overlay View
Email Link View
Surveys Tab: Great for marketers looking to gain valuable customer insight for future marketing campaigns! Quickly scan for patterns and build automated re-marketing campaigns based on this data.
Conversions Tab: Provides behavioral driven data tied to eCommerce conversions either from landing pages and/or eCommerce websites.
For more information, check out the Enhanced Tracking Landing Page on 3Sixty. We'll be updating this page ongoing through the month of April.
Let me know what you think and have a great week!
Angela Khan,
Product Marketing, ExactTarget
Effective, May 1st, 2009 all clients will be moved over to enhanced tracking. So, if you haven't checked it out yet, now is the time to do a little spring cleaning when it comes to your email tracking success. Below is a snapshot of some of the great features included:
Overview Tab: This tab provides a 10,000 foot aggregate view of an email campaign providing insight into behavioral patterns of all subscribers. Data is represented in pie and graph formats and can also be exported to Excel or printed to PDF.
Click Activity Tab: This tab includes unique click-through of URLs and images within email. Users can select between Overlay View and Link View. Overlay View tracks links as an overlay on top of email creative while Link View provides a more analytical view of link performance.
Email Overlay View
Email Link View
Surveys Tab: Great for marketers looking to gain valuable customer insight for future marketing campaigns! Quickly scan for patterns and build automated re-marketing campaigns based on this data.
Conversions Tab: Provides behavioral driven data tied to eCommerce conversions either from landing pages and/or eCommerce websites.
For more information, check out the Enhanced Tracking Landing Page on 3Sixty. We'll be updating this page ongoing through the month of April.
Let me know what you think and have a great week!
Angela Khan,
Product Marketing, ExactTarget
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