ExactTarget introduces powerful features with every single release, and lately, we've been having 3-5 major releases per year. With all these new and powerful features, it's easy to forget some of the great stuff that's available to you, the ExactTarget user.
Heck, sometimes even we forget. I might be looking through some old release notes for a technical detail when I'm writing a new document, see something, and think, "I forgot all about that--and I'm the one who wrote it!"
So today I'd like to start what I hope will be a recurring type of post that features a particularly awesome feature in the ExactTarget suite.
Today's Feature Feature is the Tracking information.
If you became an ExactTarget customer after the release, you access this information just by clicking the Tracking tab in your navigation bar, probably on the left side of your screen, and clicking the name of a job. If you've been using ExactTarget longer than that, you have to click the Enhanced Tracking button on the tracking screen.
Of course, ExactTarget has always provided email marketing tracking information about your sends, but before the Fall 2008 Release in December, it was much less appealing to look at. Now, the character-based data has been replaced with a colorful, graphical peek into the performance of your sends.
This view into tracking has four tabs:
Heck, sometimes even we forget. I might be looking through some old release notes for a technical detail when I'm writing a new document, see something, and think, "I forgot all about that--and I'm the one who wrote it!"
So today I'd like to start what I hope will be a recurring type of post that features a particularly awesome feature in the ExactTarget suite.
Today's Feature Feature is the Tracking information.
If you became an ExactTarget customer after the release, you access this information just by clicking the Tracking tab in your navigation bar, probably on the left side of your screen, and clicking the name of a job. If you've been using ExactTarget longer than that, you have to click the Enhanced Tracking button on the tracking screen.
Of course, ExactTarget has always provided email marketing tracking information about your sends, but before the Fall 2008 Release in December, it was much less appealing to look at. Now, the character-based data has been replaced with a colorful, graphical peek into the performance of your sends.
This view into tracking has four tabs:
- Overview - Most of the regular job-based values.
- Overlay - A preview of the email with data about how much each link was clicked.
- Conversions - Conversion statistics.
- Surveys - Survey statistics.
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