Improve your email marketing strategy with us! One of the newest innovations coming through ExactTarget's iLab is Impression Tracking - a new feature that allows users to track the effectiveness of different content regions generated by AMPscript or Dynamic Content. The ability to track this data has long since been desired and has now manifested into two separate and useful reports: 1) Impression Tracking by Job and 2) Region Performance Over Time. The first, Impression Tracking by Job, is shown below and displays the tracking information for a specific job (single email send) and the regions included within that job. The second, Region Performance Over Time, allows clients to view the performance of a specific region across multiple jobs.
Clients can now see the statistics that confirm the importance of segmenting emails based on different subscriber attributes with AMPscript or Dynamic Content. With Impression Tracking, clients can track and compare link activity within a specific region or across multiple regions. Furthermore, if one content region is used over and over, its effectiveness (and that of each link within) is available for your information. And the best part is how easy it is to use--requiring hardly any setup!
Check out iLab today in ExactTarget 3sixty to take advantage of remaining openings, or search iLab to test out other new innovations.
Clients can now see the statistics that confirm the importance of segmenting emails based on different subscriber attributes with AMPscript or Dynamic Content. With Impression Tracking, clients can track and compare link activity within a specific region or across multiple regions. Furthermore, if one content region is used over and over, its effectiveness (and that of each link within) is available for your information. And the best part is how easy it is to use--requiring hardly any setup!
Check out iLab today in ExactTarget 3sixty to take advantage of remaining openings, or search iLab to test out other new innovations.
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