...um, hi.
I've officially returned from my blogging hiatus. I say that as if 5,000 of you previously hung on my every word, anxiously booting up your laptops over that morning cup of Brazil Ipanema Bourbon™ to read my blog.
Realistic assumption? Maybe not (though that'd be cool). Regardless, you have my apologies for the delay.
Luckily, I have some good excuses:
a) Wrote case studies and use cases galore
b) Went on a month-long safari in Denmark
c) Dove into college recruiting efforts
d) Helped launch our new email marketing design whitepaper
To win back your favor, I shall complete a 4-part series on the above. Starting now.
If you haven't checked out the ExactTarget Resources tab lately (or pinged your Account Representative for more info), you're missing out. The Hershey Entertainment & Resorts Case Study (Mr. Goodbar, anyone?) was released in the February edition of ExactTarget InSight Newsletter and is now available on the site. If you've struggling with multiple brands, profile centers, or cross-promotions, this story's for you.
Our new Use Case library is also expanding - but you need to request them from your Account Rep for now. These 2-page quick-reads illustrate specific business challenges and match them with the ExactTarget features and tools you can use to solve them.
- Kestler Financial Group
- Embry Riddle University
- Wild Birds Unlimited
- Indiana Lieutenant Governor Becky Skillman
- Email Design for Lotus Notes
As you can tell, it's been pretty busy around here!
Tomorrow: Denmark.
Nicole
Marketing Communications Associate
