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Tis the Season for Email Coupons

Thursday, November 19, 2009 by Shelly Griffin

Do you clip coupons?  Nowadays many people forgo the ritual of sitting at the kitchen table clipping coupons.  I have to admit - I am a coupon queen.  I sign up for emails from my favorite stores for the coupons.  I print them out so that they are at-the-ready in case I happen to go by that store during the course of my weekend errands.   I am the type of person that looks forward to the weekend paper if only for the coupons. 

I get excited at the end of a grocery shopping trip when I can gaze fondly on the receipt and the long list of coupons that were used.  On those big grocery excursions, I have a goal to save at least 10% of my total bill.  My husband sees the use of coupons as a hassle and something that just slows down the process of getting in and out of the grocery store in less than an hour.   

If you haven't thought of using a coupon in your holiday emails, an article in eMarketer Daily should help drive home the idea - "Coupons Boost E-Mail Open Rate". A recent study showed a difference of almost 8% in open rates for emails with coupons as compared to emails without coupons.  Higher open rates also translated into higher click-thru rates. 

Coupons are an easy and fun way to help measure the success of your email marketing program.  So give it a try and include something for us coupon geeks.

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