This week, a handful of clients reached out to me and other members of the ExactTarget deliverability team, asking for our "official guidance" on Gmail's "new inbox." Truth is, I don't know that we can't provide anything official as of yet, as we're still digesting this change ourselves. I'm certain you'll hear more from us on this topic in the coming weeks and months.
In the meantime, here's what we can tell you.
Gmail doesn't seem to be enabling the new inbox by default. You have to click on the gear icon, and click "configure inbox" to enable this new functionality.
Mickey Chandler points out...Read More »