Email Newsletter Software

Coupons Boost Email Response Rates

Thursday, November 19, 2009 by Joel Book

Retailers and consumer packaged goods marketers that include coupons in consumer email communications are experiencing higher open and click-through rates.

As reported in the November 19th eMarketer Daily Newsletter, “There is a pronounced difference between open rates for e-mails that include a coupon offer and those that do not. Open rates of around 24% to 25% for coupon e-mails dropped to just 16% to 18% for non-coupon campaigns.”

Open Rates for Coupon Offers vs. Other Mailings

The eMarketer article also confirms that “Higher open rates for coupon offers translated into higher click rates as well, though the difference was much smaller. emails with coupons that could be used online were most likely to be clicked, at 4%.”

Click Rates for Coupon Offers vs. Other Mailings in the US

As coupon use expands, I believe those brands that are able to personalize offers to the product needs and purchase behavior of individual consumers will have a distinct advantage over those brands that practice a “one-size-fits-all” coupon strategy. To learn more about technology that enables marketers to deliver relevant and timely offers – including coupons -- based on email subscriber data and behavior, check out ExactTarget Live Offers at ExactTarget.com

What About Mobile Coupons?

Are mobile coupons ready for prime time? Not quite, but we’re getting there fast – really fast. According to a recent Mobile Marketing Survey of 511 consumers by HipCricket, 83% of US consumers say their favorite brand has yet to market to them via their mobile phone, even though 37% say they would be interested in participating in a mobile customer loyalty program from a brand they trust.

This indicates growing consumer interest in mobile marketing and represents a significant -- but largely untapped -- opportunity for brands to connect with customers on mobile devices. “With consumer interest in mobile marketing continuing to steadily increase, it’s clear that now is the time for brands to launch and execute their mobile strategy and programs,” said Scott Debson, HipCricket’s VP of brand solutions.

It seems that brands are starting to listen. Ten million digital coupons were redeemed in the first six months of 2009, up 25% from a year ago, according to Inmar, a coupon-processing company. But they still account for less than half a percent of all coupons distributed.

Top Tips for Using Mobile Coupons

If you’re looking for practical insight on how to use mobile coupons effectively, check back here to see my next post, “Five tips for using Mobile Coupons to Drive in-store Traffic.”

Drip Model Marketing– Is that a leaky faucet or your email marketing software?

Tuesday, November 10, 2009 by Kristeen Hudson

Phrases like “drip campaign”, “automated email drip”, “drip email program”, and “drip email” are thrown around ExactTarget a lot. This is because ExactTarget is in the business of sending email, especially automated email drips. However, everyone may not understand what a drip campaign is. Let me tell you a little bit about the basics of drip marketing.

Drip marketing comes from the phrase drip irrigation, which is where crops are watered in small amounts over a long period of time. This same concept is applied to marketing and is called drip model marketing. Customers or potential customers are given small amounts of information over a long period of time.

The idea behind a drip campaign is that it takes between 3 and 30 impressions of a brand to make it sink in. When creating a drip campaign its important to have a consistent brand with varying messages to help develop the reputation of your company.

Drip emails are the most common type of drip communication, however there are other ways to communicate in a drip campaign. Some other options are - voice messages, SMS messaging, and direct mail.

Drip model marketing is a good way to help avoid always trying to sell a product and a good excuse to provide content that will engage subscribers. Think of this as a great way to nurture your potential clients. Drip marketing can be used for business to consumer or business to business email marketing solutions.

The good news is ExactTarget is one of the best email marketing software providers for creating automated email integration. To learn more about ExactTarget checkout their website.

ExactTarget "Embeddable" Defined

Friday, October 30, 2009 by Dennis Hall

Embeddable

ěm-běd'ə-bəl

–verb (used with object)

    1. Ability to incorporate or contain as an essential part or characteristic

    2. Capacity to leverage existing code and infrastructure to save costs and accelerate speed to market

    3. Marketing automation technology from ExactTarget

Commercial Software developers and IT professionals need power, control and flexibility when it comes to managing the lifeblood of the business – INFORMATION! ExactTarget delivers on all fronts with its agile and embeddable marketing automation technology and services.

Contact your marketing automation partners at ExactTarget today to see how our technology can augment your technology stack and go to market strategy.

What is ExactTarget Embedded?

Thursday, October 29, 2009 by Eric Hensley

As one of the newest members of the ExactTarget Partner organization, I am tasked with managing and growing relationships with ExactTarget’s Embedded Partners. On its surface, that sounds pretty straightforward. However, for the past several months, I have been trying to better define around what an “Embedded” partner truly is. There are multiple ways to define the topic, depending on who you ask.   And, in my experience, most of the answers I have heard are right in some way or another.

However, the official definition is that ExactTarget Embedded Partners are typically ISVs that go to market with messaging as a part of their platform. As an Embedded Partner, your software product's user interface contains features and functionality that enable your customers to manage the process of creating and executing email campaigns (as well as SMS and Voice). This is about the most comprehensive and accurate description I can come up with myself. But, with the growth in popularity of “Cloud Computing”, I believe it is and will be much more than that.

Cloud computing has garnered a lot of media attention in the past year or so as the next big technological breakthrough. But, in my opinion, the concept isn’t really all that new. Companies have always looked for ways to combine technology services in a more commoditized way to drive efficiency and cost savings. Amazon.com has been doing cloud computing within the company for a long time. Essentially, that is the exact same goal for cloud computing. I think the biggest difference with cloud computing is that the concept is getting turned outward to the Internet, hence the “cloud” tagline. As more companies sign on to utilize these services, the less they will be inclined to build internal infrastructure to support corporate applications.

Think of the advantages:

    *No capex/low capex to get started

    *Highly scalable with on-demand allocation of resources

    *Reliability of multi-location architectures

So how does messaging fit into the cloud? I see integrated messaging becoming its own service or platform in the cloud. Just like clients are looking to Salesforce.com to quickly and efficiently deploy CRM as a service, why not for marketing and other communications? It even makes more sense when you look at what the future of ISVs might be. More and more we are seeing a drive towards SaaS applications. Do you think it makes sense for a CRM or Print-on-Demand application provider to build their own messaging infrastructure? Probably not for several reasons, the most obvious being, it’s not their core competency. They will continue to be focused on what pays the bills. But, will they be eager to provide a marketing communication platform to their customers….absolutely. These companies will turn to partners that are similar to them…on-demand/SaaS/Cloud Computing…whatever the tagline of the week is. Why, because it provides the same advantages to them as to their clients, mainly low/no capex, highly scalable, and reliable service. This is where ExactTarget Embedded becomes the Messaging as a Service platform for the cloud.

Obviously the push towards SaaS and Cloud Computing is real.   As the industry continues to evolve, so will ExactTarget Embedded and our partners. Our robust and flexible integration capabilities will allow ExactTarget to become the industry leader in Messaging as a Service.

Brought to you LIVE: ExactTarget’s API Vision and Roadmap - Past, Present, and Future

Wednesday, October 14, 2009 by Caitilin Landrigan

10:58 am So excited! The ExactTarget API enables the extension of our software and some incredible functionality. Scott McCorkle is going to be speaking, along with Michael Ciancio-Bunch. They have some incredible insight. I am not technical, so I’ll do my best to convey the information presented here.

11:01 am Bryan Wade is introducing Michael Cianco-Bunch and Scott McCorkle. McCorkle is speaking about our dedication to integration, improving our user experience, and how the API is key with CARBON-check it out online!

11:03 am Michael is on. We are a young company, but our API has a history. XML API (2002) was created originally only for content management. A bulk Asynchronous API was introduced in 2004. Our SOAP API was launched in 2007—this is the foundation for our web services …

11:05 am … and actually, the Asynchronous Web Service API became available in 2008. It seems that not many people are using it right now. Its advantages include quicker calls, better status reporting, and correlating conversation IDs. Start using!

11:07 am First thing we did in 2009 was support compression…coming your way in a release! We’re also beta testing API streaming, which helps with large packets.

11: 09 am Bryan Wade is highlighting current functionality.

11: 10 am Michael is focusing in on streaming sends: we can send as we receive via the API, with triggered sends for example, instead of waiting until a certain number are received before sending.

11:11 am Did you know API calls are up 1.5x from last year? “This amount of use is a testament to the fact that the API is now better. More people are able to use it.”-Michael.

11:13 am What does the future of the API look like? The API is a platform to help customers and partners to integrate. Michael is saying that there are a number of tools that allow us to integrate, extend, and embed ExactTarget. These tools support functions not possible with just the API. Here are a few of the tools: Programs, landing pages, AMPscript … the list goes on.

11:15 am There was a huge “Hoorah!” from someone when Michael announced the introduction of a REST API. File based API and Authenticated Asynchronous API Results Callbacks are on the horizon as well.

11:17 am A user is asking about tracking a file that is sent with new API functionality … You could give the file a conversation or correlation ID so you don’t have to worry about re-using file names.

11:18 am Why is the Authenticated Asynchronous API Results Callback so great? You don’t have to fish for errors with queries! BIG question…what is the timeline for delivering these advancements? … Next year! Be on the lookout!

11:19 am We’re changing topics to landing pages and their use for creating Profile Centers, subscriber capture, and promotion pages. The beauty of landing pages is that they extend the user interface and can be integrated with ET.

11:23 am More on landing pages! You can embed them within your application. Sign-up forms are an example.

11:25 am ExactTarget’s API roadmap … One set of items is pre-built templates “encapsulating some application function (e.g. Send Wizard, Data Extensions, etc).” … There is so much more information to convey here …. Trying to get it all down!

11:26 am Java will be supported on landing pages. This is great news!

11:27 am “AMPscript is the future!” says Michael … just kidding … Java is going to eventually replace it. ExactTarget also wants to introduce JavaScript activities like data transformation and user defined functions. There is a lot on this roadmap! It is clear that ET is truly focusing on product development.

11:30 am Looking now at Data Integration … We want users to be able to import from external systems and export to them as well. Data cleansing is also on the horizon, in addition to a number of other functionalities to help users integrate data. We have our sight on breaking down barriers that keep us from being an open platform.

11:34 am Again, we have a lot of information here! I strongly recommend reaching out to some of our developers while you are here.

UI Extensibility: even more features are coming. As a user, you will have the ability to define a custom home page, add buttons, add tabs to our toolbars, and add custom fields to forms. McCorkle talked about building a user experience in our user interface. What a concept! It will allow a great degree of customization in each user’s account.

11:38 am The Program feature is going to be further developed as well. Whoa - EXCITING: templates will also be available for programs. For example, there will be a template for a birthday program in the user interface. This functionality will be extremely helpful for marketers and programmers with limited resources.

11:41 am Question time! Yes folks, the API is almost too good to be true … and yet it is!

11:43 am Now we’re talking about Enterprise 2.0. With the API you can do things in the application “on behalf” of users without exceeding their permissions. You will also be able to access objects in multiple business units via the API in 2.0.

11:49 am And in closing…share your ideas! Let ExactTarget know how, as a developer, we can improve 3sixty for your use. Quite a few people in the crowd here use 3sixty and some of those are members of the Developer Community. This community needs to be more active. We have deliver 100+ ideas on 3sixty so far…let your voice be heard!

Coming to you live from Connections ’09! Enjoy the rest of the conference!

Success in Honoring Subscriber Requests

Monday, October 12, 2009 by Amanda Cross

Industries have their seminal moments that affect the direction of their development from that point forward. I see one of those happening right now in email marketing: the dialog between marketer and customer about what the customer wants to receive.

Powell's Books is among the pack leaders and is reaping the benefits, as this story on InternetRetailer.com describes:

Powell’s Books has been sending shoppers e-mail newsletters recommending books on subjects the recipients told the retailer they enjoyed. The e-mails were opened 70% more than generic marketing e-mails sent by Powell’s.

The campaign, launched in February, allows consumers to choose from 10 e-newsletters on various topics, such as romance or literature, and then sends the applicable newsletter via e-mail. “The Subject newsletters are proof positive that the more focused the content, the more likely customers are to interact,” says San Whitmore, online marketing developer.

Marketing email content driven off subscriber information has been and continues to be a powerful mechanism to get personalized content into the subscriber inbox, but when it's feasible and appropriate, asking the consumer directly is even better.

User engagement. What does it mean?

Friday, October 9, 2009 by Karen Balle

Al Iverson and I spend a lot of time talking about user engagement. It's been around for a very long time, but it's now a standard for inbox delivery. How do you define engagement? Quality over quantity. Targeted email marketing. True one to one communication. But what does it really mean to you? How does it make for a more effective email marketing campaign? If permission is king, engagement is emperor.

How do you create an effective marketing campaign that keeps your customers coming back in the age of DVRs, satellite radio, and short attention spans? How do you get your customers to pay attention? This is vital now for inbox delivery. Yahoo has started measuring whether or not your recipients are spending time reading your email, whether they're looking for you in the spam folder, how vital you are to their daily lives.

I found a gentleman today who gets what it means to really engage with your customers. You can visit Bob Gilbreath over at Marketing with Meaning and download a chapter of his book, The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning.

He gets it. This concept of engagement, and he calls it meaning. Marketing now, whether it is effective offline or effective email marketing, can no longer be interruptive to your customers' lives. Your communications with them need to be not only permission-based but need to add some value to their daily lives.

When you create email campaigns, what do you do to add value? How do your targeted email marketing campaigns add to your recipients daily lives? What do you put in your marketing campaign or to your email newsletter that drives your recipients to want to spend time with your company?

The Power of the ExactTarget Platform

Thursday, October 1, 2009 by Amanda Cross

Integrations with partner products is one of the things that makes ExactTarget so dynamic and powerful. Centralizing your electronic marketing software to work with your CRM, CMS, analytics, or other packages lets you accomplish more with less time, energy, and money.

Here's just a few of the new integrations available:

SeeWhy
SeeWhy, creator of the Abandonment Tracker Pro web analytics service, is now offering an integration with ExactTarget. This integration intends to optimize real-time email follow-up campaigns that can convert up to 50% of website abandoners to customers.

XMPie
XMPie, who offers "One-to-One-in-One" is now incorporating ExactTarget email service into its PersonalEffect Cross-Media and e-Media products.

Printable Technologies
Printable Technologies Inc., provider of web-to-print and marketing personalization solutions, has integrated ExactTarget email capabilities into their product MarcomCentral.

You can see many more available integrations on the Integrated Partners page on our website. Categories of integration include, but are not limited to:

Content Management System Partners
CRM Partners
Deliverability Partners
Survey Partners
Web Analytics Partners

Vegetarians Love Email Marketing Too

Tuesday, September 15, 2009 by Nicole Ross

I'm vegetarian. At this point, some of you will stop reading because you are baffled by people like me. No hamburgers? No hot dogs? No Beef Stroganauf (yeah I don't have any idea how to spell that)? Nope.

At first it was just because I ate like a bird anyway and it wasn't worth the extra effort to cook meat for myself. Then it was so easy that I never went back. And now, I just don't want anything to have to die so I can go to bed with a food baby.

My point is, we're more alike than you might think. For example, you love email marketing. And I love email marketing! Shocking, probably not, as I work for the industry-leading email marketing software company. But that actually makes me really picky about what email lists I sign up for.

One email newsletter I love is Vegetarian Times. It's both educational and entertaining. For example, I get great new recipes -- and learned that World Vegetarian Day is coming up October 1st! (first annual, I think, but it will undoubtedly take the world by storm).

That's enough for now - I think I'll go snack on some multi-seed mini rice crackers with soy sauce. I know you're jealous.

Nicole
Creative Developer

Summer Reflections from an Intern at an Email Marketing Company

Thursday, August 27, 2009 by Kyle Schroeder

So, I thought I knew about email before this summer.

I had signed up for newsletters and fan clubs. I got the coupons from online retails and bookstores. I even thought that I sent a decent amount of email in a given day. But, I had a lot to learn.

I remember the day that I had first heard about ExactTarget at a career fair. I talked with the employees at the booth for ten minutes or so and thought it was a really interesting company. I went home and began sharing with my friends about this “email company” ExactTarget:

Friends: “So what do they do?”
Me: “They send email.”
Friends: “Spam?”
Me: “No, I don’t think so. Its email you sign up for.”
Friends: “Oh, spam.”

After spending 14 weeks working for ExactTarget, I know and can explain why we actually are driven by the opposite of spam—and fight hard against companies that want to send spam.

ExactTarget is actually focused on sending relevant, permission-based email messages to consumers in a one to one marketing model that reaches specific customers that have chosen to opt-in to the particular email message.

There are two types of email messages sent out: transactional and triggered. There is also a CAN-SPAM Act of 2003 that has set out to regulate what email needs to look like.

I now realize what a powerful email marketing software platform ExactTarget is and how it can truly help raise the ROI for a company’s marketing dollar.

Kyle Schroeder
Slingshot Summer Intern

Truly a One-to-One Marketing Company, Not Just an Email Service Provider

Wednesday, August 26, 2009 by Kyle Schroeder

As I am looking back over the 14 weeks that I have been here this summer, one of the biggest things that has hit me is that ExactTarget is not just an email marketing company. They are not just an email service provider. They are truly a one to one marketing company that has a full line of products to help increase the marketing ROI for a company.

Yes, we do email. We actually send some of the most intelligent and customer-driven email through our dynamic content capabilities.

But what else is in our product line?

SMS: We have the ability to develop and execute powerful SMS text message campaigns to engage customers on the spot.

Voice: We have a product that can send targeted and specific messages to consumers by telephone. Adding this personal touch moves a company way beyond simple TV advertisements.

Landing Pages: These microsites enable users of ExactTarget’s already powerful email software platform the chance to call customers to action through a targeted website, designed specifically for the particular action.

When a company uses all four of these tools together, they have the ability to become a very sophisticated marketer that engages consumers in a relevant way.

Kyle Schroeder
Slingshot Summer Intern

Staying Plugged into Your Email Marketing Campaigns 24-7

Tuesday, August 25, 2009 by Kyle Schroeder

ExactTarget has one of the industry leading email marketing software applications on the market. It has unbelievable capabilities to power massive email campaigns that intelligently reaches customers—increasing the marketer’s sophistication.

Additionally, this platform also provides detailed tracking capabilities. This allows marketers to monitor deliverability, click-through rates, and forwards—just to name a few.

As in most cases, ExactTarget didn’t stop there.

Enter: the iPhone application.

The ExactTarget iPhone application allows marketers to easily access and send tracking data easily and seamlessly. This allows you to stay connected and view all your tracking data for your email marketing campaigns in real time.

Stay connected, because your email marketing campaign doesn't stop just because you're away from your desk.

Kyle Schroeder
Slingshot Summer Intern

One to One Marketing: Email Boosts the Travel Industry

Monday, August 24, 2009 by Kyle Schroeder

Staying connected to a loyal group of customers in order to build relationships and drive traffic is a pretty important company goal, right?

As business in the travel industry, I have data on my customers. I know things like when they last visited, how many people joined them, where they visited, what room they stayed in, if they rented a car, and maybe where they came from.

What if there was a way to use this information to re-engage this customer base and reach out to them to provide relevant and specific information on upcoming deals?

ExactTarget One-to-One Email Marketing Solution

ExactTarget has the answer.

ExactTarget has a powerful, industry-leading, one-to-one email marketing application that allows companies to build specific, relevant, and professional-looking emails for their customers—those who have opted in.

From flight status to upgrade alerts for an airline, the software that ExactTarget has available can take your email marketing program to the next level. A list of case studies can demonstrate other features of our product as well.

Kyle Schroeder
Slingshot Summer Intern

Email Marketing Software Integration Tool: Embedded

Friday, August 21, 2009 by Kyle Schroeder

One question I find that comes up all the time is: what is embedded?

To begin to answer that question, you have to first know what ExactTarget’s software does. ExactTarget is not simply an email service provider, but a One-to-One Marketing software that services permission based email marketing, SMS marketing, and voice campaigns for companies throughout the world.

So what is embedded?

In the simplest form, ExactTarget Embedded is a product integration of the power of ExactTarget’s one-to-one marketing software with an external application. Companies then build their own tools and software on top of the platform ET has created.

Both independent software vendors (ISV) and web-based applications are prime candidates for embedding this platform into their list of tools.

Let’s say I sell a CRM tool and want an email component as well, ExactTarget can be embedded into that software and is then powered by ExactTarget.

If I am an eCommerce site that offers web-based services and want to offer email marketing in my product mix, then ExactTarget can be embedded into the platform I am already using.

In both of these examples, the end customer never knows that they are using ExactTarget because the company provides its own look and user interface on top of the ExactTarget software.

Kyle Schroeder

One to One Marketing: Landing Pages Power the Travel Industry

Friday, August 21, 2009 by Kyle Schroeder

Driving traffic to a website is all well and good, but the real challenge is often tracking the results and follow-through of the visitors.

Try using landing pages to expand on your current engagement campaign.

What are the benefits to a landing page?
1. Create – unlimited design freedom
2. Personalize – leverage dynamic content and other tools to make it subscriber-specific
3. Measure – detailed URL link tracking activity is recorded
4. Recycle – use content (images, pictures, etc.) previously created in your landing page
5. Engage – connect with subscribers and encourage online registration
6. Relevant – provide detailed information for a specific event
7. Simple – prevent your subscribers from feeling overwhelmed with content

View a simple example that ExactTarget has generated to demonstrate what a landing page looks like. Further detail about landing pages can be seen here.

The travel industry could benefit from a landing page as a follow up to an email that is sent out to their subscriber base. After a Christmas vacation hotel discount email goes out, a link to a landing page could be included to bring them to a microsite that engages them with relevant and specific data regarding this particular sale.

This is all a part of the industry-leading email marketing one to one software that ExactTarget has developed. When it comes to effective marketing campaigns focused on permission-based email, ExactTarget is the email marketing company you want to turn to.

Kyle Schroeder
Slingshot Summer Intern

Partner Network Builds Strategic Email Marketing Relationships

Thursday, August 20, 2009 by Kyle Schroeder

ExactTarget has a highly-talented team of people working with one objective in mind: developing strategic partnerships with referral, consulting, embedded, integrated, and reseller partners.

Why?

These partnership strengthen the abilities of the companies we work with and allow more people to utilize the power of ExactTarget’s one-to-one marketing software through email, SMS, and voice. ExactTarget is the perfect email marketing solution for many businesses looking to send direct email marketing campaigns.

Our partner page lists who we are currently aligned with and our program guide gives you detailed description of what it means to be a partner with ExactTarget, an industry leader in 1 to 1 Email Marketing Solutions that can develop effective email marketing campaigns across industries.

Interested in learning more? Download the ET Partner Program Guide PDF.

Kyle Schroeder
Slingshot Summer Intern

New Email Marketing Tracking Software In iLab

Thursday, August 20, 2009 by Jeff Cunning

Improve your email marketing strategy with us! One of the newest innovations coming through ExactTarget's iLab is Impression Tracking - a new feature that allows users to track the effectiveness of different content regions generated by AMPscript or Dynamic Content. The ability to track this data has long since been desired and has now manifested into two separate and useful reports: 1) Impression Tracking by Job and 2) Region Performance Over Time. The first, Impression Tracking by Job, is shown below and displays the tracking information for a specific job (single email send) and the regions included within that job. The second, Region Performance Over Time, allows clients to view the performance of a specific region across multiple jobs.

Clients can now see the statistics that confirm the importance of segmenting emails based on different subscriber attributes with AMPscript or Dynamic Content. With Impression Tracking, clients can track and compare link activity within a specific region or across multiple regions. Furthermore, if one content region is used over and over, its effectiveness (and that of each link within) is available for your information. And the best part is how easy it is to use--requiring hardly any setup!

Check out iLab today in ExactTarget 3sixty to take advantage of remaining openings, or search iLab to test out other new innovations.

Let’s Get Personal

Wednesday, August 19, 2009 by Beth Leleck

This year in Insight, we’ve brought you our One-to-One marketing Field Guide Set, 2009 Email List Growth Study, Email Design Checklist and much, much more. But is it what you really want?

I’m a one-to-one marketer just like you. With every email send, I’m glued to the results to see how many opens I’m getting, and what links receive the highest clicks. When open rates on a new subject line top the charts, I get excited thinking about what I can come up with to beat those results the next time around. I learn a lot from testing elements of our communications and analyzing the results. As smart marketers, we all know the value in the numbers, and proving the execution of our strategies back to a strong ROI. I could go on and on about what our newsletter metrics have told me, but I want to go beyond the numbers. That’s right…it’s time to get personal.

After all, InSight is about you! Does this communication give you everything you need to be a successful one-to-one marketer? Does it answer your questions about deliverability and design, while keeping you up-to-date on the latest features in your account? While the numbers can tell me what’s working from what’s already included in InSight, I’m looking for your input on what’s NOT there. Please take a moment to complete the survey in this month’s newsletter and give me some InSight about you! Still have more to say? Share your feedback with me on 3sixty.

Ask Questions and Share Your Ideas

Wednesday, August 19, 2009 by Liz Farrelly

I might be biased, but I think that our clients care about ExactTarget just as much as we do. Often times, they’re very passionate about learning more and sharing their experiences with others. Our clients’ passion is what drives the development of our private social network, ExactTarget 3sixty! One of the best things about 3sixty is our “Community” section, which enables clients to share questions and ideas with each other.

Need to know something, or want the opinion of someone that has already “been there, done that?” Head over to 3sixty Answers–you’ll find great questions that have already been asked and answered, as well as contribute your own thoughts to the conversation.

Maybe you’re the opposite and you have tons of sticky notes filled with ideas for our software. Well, we want to hear them! It’s your ideas that allow us to continue building and improving our software, becoming building blocks for everything that we do.

Now, all you have to do is log on to ExactTarget 3sixty and navigate to Ideas. This is where you can tell us all of the great enhancements you would love to see. And, with the voting technology that is tied to each idea, you can also get support from all of the ExactTarget clients around the world.

Our Product Managers actually use these ideas to help build out our product roadmap and develop new features to meet your needs. There is nothing that we like more than getting to tell someone that their idea has been delivered.

Can’t wait to see you in ExactTarget 3sixty!

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