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One to One Marketing: Email Boosts the Travel Industry

Monday, August 24, 2009 by Kyle Schroeder
Staying connected to a loyal group of customers in order to build relationships and drive traffic is a pretty important company goal, right?

As business in the travel industry, I have data on my customers. I know things like when they last visited, how many people joined them, where they visited, what room they stayed in, if they rented a car, and maybe where they came from.

What if there was a way to use this information to re-engage this customer base and reach out to them to provide relevant and specific information on upcoming deals?

ExactTarget One-to-One Email Marketing SolutionExactTarget has the answer.

ExactTarget has a powerful, industry-leading, one-to-one email marketing application that allows companies to build specific, relevant, and professional-looking emails for their customers—those who have opted in.

From flight status to upgrade alerts for an airline, the software that ExactTarget has available can take your email marketing program to the next level. A list of case studies can demonstrate other features of our product as well.

Kyle Schroeder
Slingshot Summer Intern

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