ExactTarget has an excellent internship program that is well developed and focused on providing worthwhile experiences for both the student and the company.
I hear from many of my friends that they just aren’t be utilized at their internships. They sit around and surf the internet for 6 of the 8 hours they are on the clock because they don’t have anything to work on.
That is not the case at ExactTarget.
This is week #7 for me and I am juggling a handful of meaningful projects. I have been able to work with several different people and departments and take on work that is significant and challenging. I didn’t really know much about the world of email service providers or email marketing software, but after an intense week of training and a dive headfirst into the channel sales department of ExactTarget, I have picked it up.
I would strongly encourage any company to carefully consider how they build an internship program. Be willing to challenge and push your interns. Let them fail. But, should you hire the best and brightest, maybe they will succeed.
Keep in mind, this all begins with recruiting the best talent. Using a targeted email campaign or SMS marketing can be a great way to reach out to college students. 
While undergoing this process, make sure you emphasize three areas of your company:
1. What an intern does and how you will challenge them.
2. The kind of culture your company has fostered.
3. The core values that are rooted in your company.
You will find these are important questions that college students have when they think about and talk up companies.
Kyle Schroeder
Slingshot Summer Intern
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