As subscribers to ExactTarget InSight can attest, we recently started including a video in each month's email message. Check out this archive newsletter (and don't worry, you can watch the video here).
We've been thrilled with the preliminary results of video in email, so I was please to find this article from MarketingSherpa regarding the impact video can have when included (not embedded!) in emails. It's refreshing to see that even short, "on a budget" videos can positively impact email results!
Cheers,
Ashley Sales
Manager, Marketing Communications
