The ExactTarget Nexus team invites you to participate in our
#NexusCafe Twitter chat this Thursday and every Thursday from
11 a.m. - 12 p.m. ET, where we discuss emerging topics and trends
from across the interactive marketing world. The virtual coffee
chat is hosted directly on Twitter, hosted by @ETNexus. Follow the #NexusCafe hashtag and be
sure and add the hashtag to your tweet to participate. The person
with the best tweets wins a Starbucks gift card!
We're excited to host Rachel
Modiano, Director of Marketingt for iGoDigital, the leading provider
of personalization services that guide...
Read More »
What is the difference between a Tab
and a Fan Page? How
is the Social Graph different from Open Graph? Marketers ask us these questions all the time and with
help from folks at Facebook, we put together a Glossary to help you
master the newest Facebook marketing concepts. We hope you find it
useful!
Glossary
Actions and Action Response “AR”
There are a variety of actions within Facebook Ads or Pages
including when a user clicks “Like”, “RSVP” or selects a custom
action. Another way to think of actions is to think of the
traditional “Call-to-Action” like click, call or download. AR
stands for...
Read More »
The actual
definition of online identity can vary based on who you are asking.
In my opinion online identity surrounds everything you do, say,
approve, and share on the social web. It varies based on what
social
services you are using (Facebook, Google+, Twitter, etc) and
whether you are actually being authentic.
I stumbled across an Ev Williams' blog post about online identity
in which he describes the
five pieces of online identity - authentication,
representation, personalization, communication, and reputation.
Simply put, you have to authenticate the "representation" of your
personality...
Read More »
Thanks for the interest and excitement around the launch of
SocialEngage. Hundreds of CoTweet users have already signed
up for the free trial and are up and running. As we get
closer to the Feb. 15 sunset date of the free edition of CoTweet, I
wanted to answer some of the four most commonly asked questions
that have come up about the differences between CoTweet and
SocialEngage. Here’s a quick recap:
What happened to CoTweet?
SocialEngage is the Enterprise Edition of CoTweet with a bunch of
new features. We are sunsetting the free edition of CoTweet.
How is SocialEngage different from the...
Read More »
The
ExactTarget Nexus team invites you to participate in our #NexusCafe
Twitter chat tomorrow and every Thursday from 11am-12pm ET, where
we discuss emerging topics and trends from across the interactive
marketing world. The virtual coffee chat is hosted directly on
Twitter, hosted by
@ETNexus. Follow the #NexusCafe
hashtag and be sure and add the hashtag to your tweet to
participate. The person with the best tweets wins a Starbucks gift
card!
Our guest for this week's #NexusCafe chat is Jeremy Mayes, account
executive at
PPC
Associates. Jeremy has over 15 years of direct marketing
experience...
Read More »
With
the right marketing automation solution, you can automate both
simple and complex marketing activities with just a few clicks from
one-off to batch messaging, data movements, integrations, and
report delivery.
No matter what your industry, marketing automation can simplify
repetitive marketing tasks and drive more sophisticated uses of
your customer data. For example:
-
Financial services: Back-end operations like
account statements, low-balance alerts, and lifecycle marketing
campaigns
-
Technology: Subscription renewal programs,
interactive account reminders, and product updates
-
Manufacturing:...
Read More »
In
the spirit of a truly social time of year, our upcoming
ExactTarget @SMAZ event is
sure to get your social marketing ideas stirring. On Friday,
November 18 at MadCap Theatres in Tempe, we will answer your social
media questions and explore the best practices for how companies
are integrating Facebook and Twitter into their overall marketing
mix.
Presenters include Fortune 200 executives, social media authors,
consultants, entrepreneurs, and SEM architects with years of
experience who are willing to share the benefits of social media
channels and the rewards of implementing internal...
Read More »
In the last post of our series, we’ll explore the vast array of
message types and the formats they take on. View my previous posts
to learn more about
Contact Strategy Development and
Message Personalities.
MESSAGE TYPES
A successful contact strategy will be a thoughtful combination of
the message types needed to meet unique business goals and
subscriber needs. Which make sense for your brand?
Newsletters
News / Editorial Feed
Welcome / Opt-In
Profile Updates / Preferences
Promotions / Cross-Sell
Retail Promotions
Rewards
Coupons |
Reengagement / Retention
Subscription Confirmations
Alerts /... |
Read More »
Each Thursday at 11am EDT, marketers from around the world join the
ExactTarget Nexus
partner ecosystem on Twitter for a conversation about trends
and campaign ideas across the interactive marketing industry.
We call the virtual coffee chat the
Nexus Café.
A recent #NexusCafe chat featured our partner,
Metrics Marketing, talking
about targeted marketing campaigns during and after the holiday
shopping season. Here's a snapshot of the conversation we had about
smart strategies for interactive marketers to leverage this
season.
@ETNexus: Tis
the Season (soon)! Let’s first identify the most...
Read More »
Each Thursday at 11am EDT, marketers from around the world join the
ExactTarget Nexus
partner ecosystem on Twitter for a conversation about trends and
campaign ideas across the interactive marketing industry. We
call the virtual coffee chat the
Nexus Café.
We hosted guest,
RapidBuyr,
a B2B daily deals site for small-to-medium businesses. They offer
discounted offerings for software, hardware, web development and
design services, IT outsourcing, events, SaaS offerings, and more.
During our #NexusCafe Twitter chat, the RapidBuyr team and our chat
participants discussed strategies for...
Read More »
I
loved the session at Connnections featuring Chris Studabaker,
mobile expert and all around great guy from ExactTarget. Mobile
e-mail design to me is complex but he made it seem simple and
showed some great examples of how to do everything from good
content to font sizes and use of images. I read so much email in my
mobile inbox and the company I work for sells to all of the major
mobile service providers – which means our email has to look good
on their devices! Thanks Chris for the great information and giving
us the real story in a succinct and informative way. I love your
no-nonsense...
Read More »
IndyInterns, a social networking organization for students
serving internships in the Indianapolis area, was recently founded
by a group of ExactTarget
Slingshot interns. On July 23, 2011, IndyInterns partnered with
Gleaners Food Bank on the
west-side of Indianapolis to host their first day of service for
interns. This event invited interns to represent their respective
places of employment, while networking with other college-age
students face to face. Using Email, Facebook, and Twitter, the
event was well promoted leading up to the big day.
43 interns representing a wide-range of companies...
Read More »
I had the opportunity last week to sit down with Matt Hunckler,
the Director of Marketing at Slingshot SEO, and talk with him
about Search Engine Optimization and how organizations are
incorporating it into their marketing mix. Here’s a bit of our
conversation:
Matt Hunckler
Director of Marketing
Slingshot SEO
@hunckler
Colby: What is
SEO? It seems a little abstract – like alchemy – can you get
us up to speed on this topic?
Matt: No
problem. It's a fairly complex practice, but I'll see if I can
break it down a bit.
From the perspective of the search
engines, search is about providing the best...
Read More »
Each
week, marketers from around the world join the
ExactTarget Nexus partner ecosystem on Twitter for a
conversation about trends and best practices in the interactive
marketing industry. We call the virtual coffee chat the
Nexus
Café.
On July 14th, we had the opportunity to chat with a team of
marketers from
Brand
Muscle, an ExactTarget partner, that helps companies that sell
their products or services through a distributed network of local
stakeholders, field marketing professionals, or channel partners
achieve extraordinary enterprise-wide marketing performance and
accelerated revenue...
Read More »
Greetings faithful readers. This summer I, Bo Dietrick, have
the outstanding opportunity to blog on the interactive marketing
industry and related topics, on behalf of ExactTarget. From May to
August, I am participating in the
Slingshot internship program,
and will attempt to let this educational experience shine
through my blogs as we learn together.
Want to increase the effectiveness of your interactive marketing
campaigns and boost your marketing IQ?
ExactTarget offers
clients and partners the opportunity to participate in various
certification courses through a program known as...
Read More »
Over the next few blog posts, I’m going to go over some tactical
recommendations for overcoming bulking. Being delivered to
the bulk folder is a major concern because it means subscribers are
not seeing their emails.
When it comes to deliverability, most people worry about getting
blocked at a domain and getting a bunch of bounces. This is a
serious problem, and is usually due to major reputation
issues. However, a block is pretty easy to spot since your
bounce rate will spike from 1% to 20% overnight. Bulking is
more subtle, but no less impactful on the effectiveness of your
email...
Read More »
Howdy,
I'm Brian McGreer. I'm a software developer here at
ExactTarget and, when I'm not working to further protect our
customers from internet evil-doers, I get to serve as a member of
the ExactImpact committee--the philanthropic wing of
ExactTarget. I thought I'd take quick break from writing code
to tell you about some fun I had at our recent Habitat for Humanity
event.
If you don't know already,
Habitat for Humanity is a charity that
is dedicated to providing decent, safe, and economical housing to
those who need it. They do this by (surprise) building
houses. It's not a giveaway...
Read More »
A client asked me an interesting question the other day. He
wrote, "I have a question about a clause in Canada's new
anti-spam law, CASL. Specifically, about the clause that states
that marketers need to include the identity of the person who is
sending the email message. If the email is being sent on someone's
behalf other than the sender, the name of that person needs to be
included. How will this affect an agency that is sending on behalf
of one of our clients? Do we have to include our name in the email
campaigns?"
The new law governing spam in Canada, Canada's Online...
Read More »
Over the past few days, multiple clients (and indeed, multiple
ESPs) have seen delivery issues when sending to addresses at
Fuse.net. Email attempts are bouncing with the error message,
"553 5.1.8 Domain of sender address (bounce domain) does
not exist." The error is not specific to any one bounce
domain. And it has been seen by multiple email service providers,
meaning that it is not specific to ExactTarget.
We contacted Fuse.net regarding this issue, and they have told
us that as of yesterday, the issue is resolved. They've invited us
to reach out to them if the issue recurs.
ET clients, don't...
Read More »
This is going to be a rather audacious post. The
reason? I hope to introduce a new term into the marketing
lexicon and prompt some discussion about our app-driven
future. Here goes:
apptrophy
(app-trō-phee): a wasting away of a smartphone, tablet or
other mobile application due to disuse or abandonment. Most
commonly experienced by those apps pushed beyond the fourth screen
on my iPhone.
If you're currently a smartphone user, I suspect that this new term
will be met with some head-nodding and smiles. Loading up
your first smartphone with tons of useful (Shazam), social
(Facebook),...
Read More »
Powered by Compendium