Email Software

As an email marketer, the primary promotional messaging you do for your business is a no-brainer. Sale coming up? Send the email. Event to RSVP for? Send the email! It’s a marching order of sorts, one that keeps you busy week in and week out, planning for what email is next and which subject line to use and which buttons will drive the most clicks and...

In the mix of it all, are you missing the clear opportunities to build out your programming to make the most of your audience and their engagement? Use the check list below to earn a gold star on your message strategy, or identify the programs...

The ExactTarget Nexus team invites you to participate in our #NexusCafe Twitter chat this Thursday and every Thursday from 11 a.m. - 12 p.m. ET, where we discuss emerging topics and trends from across the interactive marketing world. The virtual coffee chat is hosted directly on Twitter, hosted by @ETNexus. Follow the #NexusCafe hashtag and be sure and add the hashtag to your tweet to participate. The person with the best tweets wins a Starbucks gift card!

We're excited to host Rachel Modiano, Director of Marketingt for iGoDigital, the leading provider of personalization services that guide...

On the heals of our Facebook Marketing Guide announcement last month, we wanted to give as much help as possible jumpstarting your Email + Facebook marketing efforts. We worked with renowned social media expert Jay Baer to create a free eBook for you called: Email + Facebook: Better Together: Transform your email marketing know-how into Facebook marketing success.

We’ve packaged up the latest eBook and recorded webinar to show you how Facebook and email are more alike than different. In this toolkit you will receive: 

1. Email + Facebook: Better Together Recorded Webinar
2. Facebook Marketing:...

Each Thursday at 11 a.m. EDT, marketers from around the world join the ExactTarget Nexus partner ecosystem on Twitter for a conversation about trends and campaign ideas across the interactive marketing industry.  We call the virtual coffee chat the Nexus Café.

Our guest for a recent #NexusCafe chat was  Joanna Milliken, Director Product Management for ExactTarget Email.  Joanna was one of ExactTarget's first employees and has contributed to building the organization and has served many roles throughout her tenure. She is passionate about email marketing and working with clients.  In the chat...

There’s been a new trend cropping up lately in inboxes – maybe you’ve seen it? It’s full of love. Sometimes it points you in the right direction. Other times, it’s simply breaking up the information overload.

What’s the trend? It’s icons in subject lines, and marketers in every vertical are finding ways to use this eye-catching new tool to snag more opens on their emails.

It’s actually not that new. Since a fourteen year old first learned to text her friends, they’ve been putting the < together with a number 3 to create a heart. (It looks like this: <3 See it?)

What IS new is that all kinds of...

The ExactTarget Nexus team invites you to participate in our #NexusCafe Twitter chat this Thursday  and every Thursday from 11 a.m. - 12 p.m. ET, where we discuss emerging topics and trends from across the interactive marketing world. The virtual coffee chat is hosted directly on Twitter, hosted by @ETNexus. Follow the #NexusCafe hashtag and be sure and add the hashtag to your tweet to participate. The person with the best tweets wins a Starbucks gift card!

We're excited to host Joanna Millikin, director product management for ExactTarget Email, on this week's #NexusCafe chat. Joanna was one...

Each Thursday at 11 a.m. EDT, marketers from around the world join the ExactTarget Nexus partner ecosystem on Twitter for a conversation about trends and campaign ideas across the interactive marketing industry.  We call the virtual coffee chat the Nexus Café.

Every developer working with ExactTarget should be familiar with our CODE@ developer community by now (if not, take a moment to head over and familiarize yourself with everything we have to offer - the rest of this post will make a whole lot more sense if you do). The site contains a wealth of resources, including a dedicated Q&A section for developers and blog posts from both our team and our partners.

And here's your newest reason to head over to CODE@ . . .

On March 6th, CODE@ becomes the exclusive home for all of ExactTarget's developer documentation.

For a few months, we've maintained the...

They say that “two is better than one.” But when it comes to interactive marketing, I’d have to disagree.

I think that ONE is better than two.

We’ve all heard that siloed marketing is unsustainable and a thing of the past—if you keep your interactive marketing data separate from your social, website, point of sale, and other customer data,providing a cohesive brand experience for the end consumer seems further and further away. After all, your customers don’t silo their interactionswith your brand—why should you?

So, how can you unsilo your marketing and start functioning as ONE cohesive unit? 

Sta...

Marketing automation is term that is gaining momentum whether you are a B2B or a B2C marketer.  But what does it mean and what impact will have on your email and cross-channel marketing efforts? 

        
Salesforce and American Data Company will discuss Success in the Social Enterprise, and explore how mobile devices are accelerating and amplifying the social message. We’ll share insights from our 2012 Channel Preference Survey highlighting what motivates consumers to use specific communication channels,...

Each Thursday at 11am EDT, marketers from around the world join the ExactTarget Nexus partner ecosystem on Twitter for a conversation about trends and campaign ideas across the interactive marketing industry.  We call the virtual coffee chat the Nexus Café.

During a recent #NexusCafe chat, we focused on email marketing tips that are often overlooked or missed. Our guest for the chat was Jody Freshwater, account director at MarketNet. Jody has spent many years working with ExactTarget for her client's interactive marketing campaigns. She has also volunteered help lead our 3sixty Live Dallas...

The ExactTarget Nexus team invites you to participate in our #NexusCafe Twitter chat this Thursday  and every Thursday from 11am-12pm ET, where we discuss emerging topics and trends from across the interactive marketing world. The virtual coffee chat is hosted directly on Twitter, hosted by @ETNexus. Follow the #NexusCafe hashtag and be sure and add the hashtag to your tweet to participate. The person with the best tweets wins a Starbucks gift card!

Our guest for the #NexusCafe chat this week is Nate Riggs, director Social Business at The Karcher Group, a digital marketing agency that bought...

What is the difference between a Tab and a Fan Page? How is the Social Graph different from Open Graph? Marketers ask us these questions all the time and with help from folks at Facebook, we put together a Glossary to help you master the newest Facebook marketing concepts. We hope you find it useful!

Glossary

Actions and Action Response “AR”
There are a variety of actions within Facebook Ads or Pages including when a user clicks “Like”, “RSVP” or selects a custom action. Another way to think of actions is to think of the traditional “Call-to-Action” like click, call or download. AR stands for...

The Canadian Radio-television and Telecommunications Commission (CRTC) released the final form of its regulations on March 5, 2012. You can see them for yourself in the Canada Gazette (Canada’s version of the United States’ Federal Register). They are printed in the March 28, 2012 edition. This version is not a call for comments, but rather the release of the actual rules after considering the comments made in response to their prior “Call for comments on draft Electronic Commerce Protection Regulations” which was released last July.

These regulations are not much different than the...

What is Bazaarvoice Social Summit?

The Social Summit is a two day conference, April 11^th-13th, filled with social strategists and executives from top brands.  These leaders will share trends and strategies for using social data in a customer-centric world.  Join ExactTarget in listening to:

• Top thought leader Keynotes
• Interactive session tracks
• Emerging Bazaarvoice initiatives and strategies

Summit Party 

Thursday, 6:30 PM

Join us, Texas-style, in hanging out with Bazaarvoice and the attendees at their grandest Summit party yet.  A showcase of local bands will set the tone for the evening while we...

Today is a sad day and not because my Indiana Hoosiers didn’t make it to the final four. Today marks the end of March Madness. That’s right. It is officially over. The one month out of the year where colleges pull fans from all over the world to unite under one banner: the NCAA Men’s Basketball Tournament. And every year millions upon millions of people watch players from all over the nation fight for the chance to be crowned the champions of the tournament. We watched, cheered, cried, and shouted with emotion that only division one basketball could create. However, it is over and another...

Each Thursday at 11am EDT, marketers from around the world join theExactTarget Nexus partner ecosystem on Twitter for a conversation about trends and campaign ideas across the interactive marketing industry.  We call the virtual coffee chat the Nexus Café.

Our guest for a recent #NexusCafe chat was Elizabeth Music Industry Marketing Manager, Retail here at ExactTarget.  Elizabeth has over 7 years of experience in the retail industry with a passion for helping retailers improve their digital marketing programs. We discussed how to meet the demands of a hyper-connected consumer. Here's a summary...

Each Thursday at 11am EDT, marketers from around the world join the ExactTarget Nexus partner ecosystem on Twitter for a conversation about trends and campaign ideas across the interactive marketing industry.  We call the virtual coffee chat the Nexus Café.

Our guest for a recent #NexusCafe chat was Jeremy Mayes, account executive at PPC Associates. Jeremy has over 15 years of direct marketing experience with a passion for search engine marketing. We discussed fundamentals and insights for maximizing your pay-per-click campaigns. Here's a summary of our discussion:

@ETNexus Q1: What are some...