Email Survey Software

Consumers who mention your brand on Twitter expect a quick response, especially if they have a complaint or question. A recent study by Socialbakers suggests brands are improving, although many industries have work to do in becoming more responsive. 

As we know at ExactTarget, the airline industry stands out for succeeding in intense customer response on Twitter: the real-time nature of flight cancellations and other problems airlines face in helping travelers means that airlines must respond quickly to consumers to be relevant. We were pleased to see ExactTarget clients WestJet and JetBlue call...

That is a familiar image, isn't it? The well-traveled, world-weary suitcase, littered with stickers from places visited from Alaska to Zimbabwe. The trusty suitcase that is lugged from state to state and country to country: it may be battered and bruised, but it serves its owner well as they globe-trot across the world.

I used to be envious of the owners of those suitcases. That image motivated me to have my own beat-up, decorated travel companion to visit far off places with.

I have been living outside of America for almost nine years now. I lived in Sydney, Australia for just under five years...

As we head into the busy summer travel season, travel brands will be looking for ways to connect with consumers. Of course, brands are constantly chided to avoid over-communicating with their opted-in subscribers. Even after consumers have subscribed to your brand's email or chosen to "like' you on Facebook, your brand's connection with them remains tenuous, because they can break off the relationship at any time.

A major temptation for some brands is to over-communicate with customers, inundating them with offers, deals, product news, and just about anything else that marketers believe could...

According to a recent survey by Accenture, US home and auto insurance customers are choosing digital sources for insurance quotes and other related information more than ever before. While 76% of consumers prefer to set up and pay for their insurance policies in person with an agent, 58% indicated a preference for doing so via the Web. (Respondents were allowed to choose more than one answer.)

If consumers are seeking digital outlets and want to work directly with an agent, then why not make insurance agents’ jobs easier and give them the necessary tools?

How can insurance companies make it...

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Currently, a stunning 43% of all email opens occur on mobile devices, quickly overshadowing desktop opens (32%) and webmail opens (25%). Data from Litmus shows us that this percentage is up 38% in the last year alone. Basically, subscribers continue to use viewing environments that include many screen sizes:

• iPhone, Android, and tablets (mobile devices)
• Installed email programs like Outlook and Apple Mail (desktop)
• Email accessed through a web browser like Gmail and Yahoo! Mail (webmail)

This means that by a growing majority, subscribers are tapping and swiping instead...

Earlier today, we announced that our Pardot team was named Atlanta’s “Best Workplace” for the second consecutive year in the small business category of the Atlanta Journal Constitution’s “Top 100 Workplaces” program. This is awesome - an outstanding honor and testament to the culture that Adam Blitzer and the team have built at Pardot.

Celebrating and cultivating company culture has always been a cornerstone of ExactTarget. This recognition is particularly special because the award was based on anonymous employee engagement surveys conducted in December - two months after ExactTarget acquired...

Retailers spend most of their budget and energy on the in-store experience. It only makes sense: upwards of 95% of revenue is generated inside the bricks and mortar. However, retailers should also consider the following:

The path to purchase often begins online. 73%-83% of US consumers research online before buying in-store, per a Pricewaterhouse Coopers survey.  

Shoppers leave stores to buy online.  Per a Harris Interactive Poll, 43% of adults report that they’ve visited a brick and mortar store to examine a product before purchasing it elsewhere.

Customer expectations of online/in-store...

It’s amazing to think that just a little over two decades ago, consumers had only two options to communicate across long distances: telephone and mail. In today’s mobile, post-PC world, consumers have countless ways to communicate with each other.

They have similar options when it comes to communicating with brands. The question is, how do consumers determine the proper channel for their communication needs? The decision appears to boil down to six factors:

CONTENT: Is this a marketing message?
As we document throughout the Channel Preference Survey, consumers are much more selective about the...

Chances are you don’t wear the same kinds of clothing today as you did when you were a teenager. And much like wardrobes, the channel preferences of consumers evolve and mature with age. Without major life responsibilities (e.g,. a job, a spouse, a mortgage), teens have lots of time on their hands to communicate (and dress) as they please.

Teens are more likely than any other age group to use text messaging, Facebook, and Twitter. They are also more likely to communicate through a greater number of channels on a daily basis, picking the right channel based on speed, convenience, and privacy.

When...

(Warning: Sarcasm ahead)

Sometimes it’s just too easy. The power to communicate through email, mobile and social is all right there waiting for someone to start flooding the world with information. So you strike out into the world with your content and expect great results.

Using email for monthly news, SMS for quick bites of information and social media for event announcements might seem like a good idea, but you can easily end up with a bunch of disconnected content aimed at way too many targets. At this point, you're just sitting and back hoping for results without a specific goal in mind.

Misu...

As I write this, 93% of UK online consumers are email subscribers and 40% of these subscribers are opening, reading and responding to email on their mobile phones or tablets. If you think these statistics suggest UK consumers prefer email above all channels for receiving offers and information from brands, you are absolutely correct!

A new report from eMarketer confirms why more marketing budget is flowing to permission-based email and why email has become “The Linchpin” of integrated digital marketing strategies.

Among the key findings in the report are these:

• Econsultancy and Adestra’s Email...

As a marketer, it's your job to keep up with new technologies that can help drive your business forward. With social media, it can be a challenge to keep up with the changing landscape that includes Facebook, Twitter, Linkedin, Pinterest, Tumblr, Reddit, Flickr, and more every day!

And what's worse, most social media teams are still very small. Even some of the largest brands in the world have surprisingly small and very busy teams. From our experience, the most successful brands focus on one or two networks that best suit their audience. Let's look at the 2012 Edison Survey Data and summary...

Whether you're an email, mobile, or social media marketer, there's a new piece of research from Motorola that you'll want to get your hands on ASAP. Their 4th Annual Media Engagement Barometer is billed as "a snapshot of the way that people around the world are interacting with media," and whether viewed on its own or in combination with another longitudinal survey like The Future of the Internet from the Pew Internet & American Life Project, the breadth of results are pretty impressive.

Upon perusing the report however, my attention immediately focused on page 49 in which Motorola shared...

With all the buzz about NFC and the mobile wallet still swirling post-SXSW 2013, I’ve been particularly interested in the consumer’s take. I know SXSW-goers and marketers are hyped about these possibilities and boldly proclaim that mobile is the future of retail, but is this a case where marketers are from Mars? Let’s take a moment to ground ourselves and learn more about the mobile shopper before going futuristic.

A poll by eMarketer shows the mobile wallet services that mobile Wi-Fi users have used to make in-store purchases. In Q4 2012, one-third of mobile Wi-Fi users had used PayPal, 20%...

Who do you think are the most engaged Twitter users in EMEA (Europe, Middle East, and Africa)? Would you have guessed our passionate friends in France, Spain, or Italy? I did.

According to a large global study from GlobalWebIndex, that surveyed over 152,000 Internet users, the Middle East has the world’s most engaged Twitter audiences. In Saudi Arabia, 51% of internet users surveyed were active Twitter users, putting it in first place worldwide. The United Arab Emirates ranked third, with 34% of internet users actively using the social network.

eMarketer writes, "GlobalWebIndex defines “active...

Traditional media just isn't cutting it anymore, folks. Digital is the way. Then why aren't more brands embracing new technologies like they should?

According to a poll of US marketing professionals conducted by the American Marketing Association (AMA), brands plan to shift dollars from traditional media to mobile and social in 2013 and beyond. Why? Traditional media is fragmented and audiences are dwindling. According to the report, traditional mass media once offered marketers the benefit of reach, but now it's too fragmented and the metrics aren't great. 

eMarketer says, "Print media has...

Permission-based email has become the foundation of successful direct marketing. From e-newsletters and travel alerts to promotional messages and purchase receipts, email is viewed as the most appropriate direct channel for brands to communicate with consumers.  Today, 93% of US online consumers are email subscribers and receive at least one permission-based email message each day.

As the ExactTarget 2012 Channel Preference Survey revealed, 66% of US online consumers report making at least one purchase that was triggered by an offer received via email. And for B2B marketing, nothing tops email...

As a part of our Voice of Customer program, we're always innovating with new ways to delight clients and gather their feedback so we can continue to improve the ExactTarget experience. That's why we recently organized the first-ever company-wide Client Thank-a-Thon! 

The Thank-a-Thon worked just like it sounds: a drive to call clients and thank them for their partnership. Additionally, we targeted contacts who had not yet taken the Client Success Survey we had recently sent and asked for their time to complete it.

Over 30 non-client facing ExactTarget employees from teams across the company (HR,...

Permission-based email has become the foundation of successful one-to-one marketing, and a company's database of email subscribers is one of its most valuable assets.

And with good reason! As our 2012 Channel Preference Survey revealed, 66% of US online consumers report making at least one purchase that was triggered by an offer received via email. And for BtoB marketing, nothing tops email for aiding the customer’s buying decision. In a 2012 article, BtoB Magazine reported that 59% of BtoB marketers say email is their most effective channel for generating revenue.

At the recent 2013 MarketingShe...

Consumers continue to demand real time communications from brands, and it is important that those brands learn more about and engage with their audience. By learning about their consumers, companies are better equipped to custom tailor products and services for the price their audience wants. These real time communications have forced many companies to look more closely at their digital marketing efforts.

As traditional mass media continues to fragment and diminish, marketers are being forced to look at digital media. Technology and connectivity have made news and publications...