Monday, February 18, 2013
Mobile World Congress convenes just one week from today in Barcelona, Spain (February 25-28). We are excited to make the trip to the world’s premier mobile industry event and round out what seems like a mobile world tour, after already hitting CES, Mobile Insider Summit, and MMA this year.
The theme of Mobile World Congress 2013 is “Explore the New Mobile Horizon” and will center on trends like contactless payments, augmented reality, embedded devices, and connected cities. There will be over 1,500 product and technology exhibitors and an App Planet dedicated to the mobile app community. ExactTarget will be exhibiting at Pepcom on Sunday, February 24, so be sure to stop by and see us! We’ll also be live tweeting from the entire event, so you can follow me @rjtalyor for updates.
And just in case you still aren't convinced that mobile is here to stay, Forrester Research, Inc.'s February 2013 report entitled "2013 Interactive Marketing Predictions" states that by the end of 2013, almost half of online adults globally will become "always addressable"--meanding that they are accessing the internet multiple times a day from multiple devices and locations. Fueled by smartphones and tablets, these "always addressable" customers want their needs met whenever and wherever. So...
Make sure you can connect any time, anywhere with ExactTarget mobile marketing solutions! We’re absolutely driven by the growth of mobile and can’t wait to bring you insights from the largest, most exciting mobile event in the world!
Eager for mobile content pre-MWC? Starting today, the ExactTarget blog will feature five days of mobile content leading up to the event. We’ll share our take on mobile and explain why and how you should tap into its ever increasing potential, starting with a quick recap of 140 Mobile Marketing Tips: