Wednesday, January 14, 2009
If you're just getting started in exploring the ways to leverage SMS, or text messaging, to differentiate your 1:1 marketing efforts, you're not alone. There are many marketers out there looking to improve their knowledge of the space. But where do you get the real story? Where do you get "street cred" on text messaging?
Trust me: you'll hear a lot of differing stories on SMS permission, opt-in, 'what allowed by the carriers' and what kinds of SMS campaigns you should be doing. In order to best equip yourself to make these decisions, I recommend reading through the two documents below, published by the Mobile Marketing Association. Even if you skim, you'll have picked up some of the lingo, definitions and considerations that will be tossed around in SMS program planning discussions.
1) Consumer Best Practices Guidelines: Provides an overview of text messaging vocabulary, examples of campaign flows, requirements, etc.
2) Global Code of Conduct: Global text messaging standards that read very much in line with ExactTarget's Subscribers Rule! philosophy. Glad to know that we're thinking on the same lines!