Wednesday, January 16, 2013
The United States Postal Service is encouraging marketers to integrate mobile campaigns with direct mail in an upcoming promotion that will offer businesses a two percent discount on qualified pieces. From March 1 through April 30, the USPS will let marketers place SMS calls-to-action, mobile bar codes, and digital watermarks on direct mail.
There are two ways that marketers can receive a discount—by including a mobile coupon or a click-to-call feature directly on the mail. For the mobile coupon, mail can be marked with an SMS short code, QR code, or digital watermark. For click-to-call offers, the piece must be scannable or enabled with a short code keyword.
Tom Foti, marketing mail manager at the USPS Washington, weighed in: “Our strategy is to bring awareness to marketers, retailers and all our customers about the enhanced value of direct mail in a marketplace, which is more and more reliant on mobile technology.” The USPS recognizes that mobile is a hot commodity for marketers and wants to extend that buzz to its direct mail pieces, in order to enable customers to engage in more convenient and productive ways.
Like the USPS, ExactTarget recognizes that mobile is the next frontier and is confidently helping over 300 clients innovate with its mobile solutions. Want to see some of their success stories? Check out our Mobile Customer Success Showcase.