My dear friend Annalivia, who has been a postmaster at AOL for many years, has a muse that rarely gets out in her day-to-day work. When I mentioned my pre-Christmas posts, she jumped at the chance to add something poetic. I admit our pre-Christmas workload increases quite a bit and I have not been as good about posting as I should have been. You can thank Anna for getting me motivated again.
On the nights before Christmas...when the relays are groaning under the loads
and ISP admins start to turn into toads
they tear out their hair and cry in despair
"why's all this mail coming out of thin air?"
it's Christmas time, the season of selling
which is also a time to hear Barry's yelling
Senders, here's a short poem for you
chock-full of advice and a twopenny clue
don't pull out that old dusty list
crumpled and worn, all clutched in your fist
that list is so old and so full of churn
your delivery will wither and burn, burn, burn
don't up and start sending to people who left
else you'll be subject to the mallet's true heft
your reputation will suffer a mighty big blow
and like most things, it takes time to re-grow
it's time you don't have this holiday season
so please, please, do listen to reason
send email to people that signed up and want it
send timely, relevant and desirable content!
Most of all, don't you make Barry cry
lest you wish to spend Christmas wondering "why?!"
engagement is king, it has proved to be true
send email right, and Merry Christmas to you!
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