"Like this cup, you are full of your own opinions and speculations. How can I show you Zen unless you first empty your cup."
We all do it. We think we know everything there is to know about what we do. Then something changes or we come across a situation where we're just out of our depth. The same basic concepts have applied in email delivery and online marketing for the last decade, but there are different, better, newer tracking and laws and and and... CAN-SPAM compliance, feedback loops, DNS-based blacklists, right-hand side blacklists, email authentication. The list goes on and on.
Delivery is the act of transferring email from the sender to the recipient. Deliverability is the art of achieving maximum inbox delivery across multiple domains. You cannot approach email deliverability with the same mindset that you approach offline marketing. Email marketing is a powerful, powerful tool in your marketing arsenal, but the strategies that apply are more about interpersonal relationships, relevance, and the recipients' preference - the coffee shop relationship.
How do you use combine the basics with new technologies to optimize your email campaigns? What have you done to design the best opt-in email advertising program possible for your company?
We all do it. We think we know everything there is to know about what we do. Then something changes or we come across a situation where we're just out of our depth. The same basic concepts have applied in email delivery and online marketing for the last decade, but there are different, better, newer tracking and laws and and and... CAN-SPAM compliance, feedback loops, DNS-based blacklists, right-hand side blacklists, email authentication. The list goes on and on.
Delivery is the act of transferring email from the sender to the recipient. Deliverability is the art of achieving maximum inbox delivery across multiple domains. You cannot approach email deliverability with the same mindset that you approach offline marketing. Email marketing is a powerful, powerful tool in your marketing arsenal, but the strategies that apply are more about interpersonal relationships, relevance, and the recipients' preference - the coffee shop relationship.
How do you use combine the basics with new technologies to optimize your email campaigns? What have you done to design the best opt-in email advertising program possible for your company?
ExactTarget Feed
Powered by Compendium Blogware
Comments for Empty your cup.