Email Deliverability Conversations

Coming close on the tails of Hotmail's Sweep, where Hotmail allows their users to sweep away everything from one sender, show only email from their contacts, and a couple of other neat inbox management features, Google announced yesterday that they're releasing Priority Inbox for Gmail.

Priority Inbox will split the inbox into three panes:

• Important and unread
• Starred to read later
• Everything else

You don't want to be in Everything else, so how do you get to Important and unread?  Important and unread is the email that their users open, read, and reply to.  Chances are, most of your subscribers aren't replying to you.  If you've been listening and living by best practices, then you're sending to those who are opening and reading. 

One of the features that Gmail has added to help here is that their users can score email as more or less important by clicking a golden + if your email is important and ended up in Everything else. 

Keep focusing on those who are opening and clicking at Gmail if you want to be Important and unread in the Priority Inbox.  If you haven't been, now is the time to look at your engaged Gmail subscribers.  Priority Inbox is coming out next week.  You'll be in Everything else while your competitors are going to be in Important and unread.

Want to know more about email marketing deliverability? Download the Permission and Deliverability Guide to learn how you can improve your email deliverability.